CES 2018: Panasonic, Turning 100, Looks Ahead to Next Century


Panasonic 2018 CES booth

2018 marks the 100th anniversary of Panasonic’s founding, on March 13th, 1918. So in addition to highlighting the company’s first century, its booth at this year’s CES celebrates the company’s next one, with a future vision that will pave the way to the next 100 years, along with the many announcements it’s making at this year’s Consumer Electronics Show.

Its booth is divided into four zones—Immersive Entertainment, Connected World, Sustainable Energy and Integrated Supply Chain—to highlight how Panasonic’s proprietary technologies are helping make daily life a better experience and reflect solution categories within the repositioning of the Panasonic brand in North America.

Panasonic CES 2018 booth

In a conversational marketing move, it’s also hosting Panasonic Live @ CES 2018, where six specialist social influencers from the entertainment, mobility, energy, and supply chain fields will lead panel discussions via live video broadcast directly from the show floor to the world.

Panasonic 2018 CES booth

Panasonic’s CES 2018 announcements include that it is working with Amazon to integrate the Alexa smart assistant into its “infotainment” systems—dubbed Amazon Alexa Onboard—that it will develop for car makers, as demonstrated on Monday:

Not picking favorites, Panasonic will incorporate Google Assistant into its next-generation infotainment system for its automotive partners. It can allow the voice assistant to work even when the vehicle is not connected to a Wi-Fi source.

“Consumers don’t want code, they want a unified experience. In many cases automakers have delivered. To wit: an increasing integration of related functions, such as cluster, in-vehicle infotainment (IVI), smart connectivity modules, gateways, telematics, cameras and V2X connected vehicle technology,” wrote Andrew Poliak, Vice President Product Planning and Innovation at Panasonic Automotive Systems of America, in a blog post.

“Indeed, user experience now requires such a rich graphic environment and application ecosystem that we see more consumer-related application platforms coming into the vehicle, as evidenced by Android and Linux.”

Panasonic also announced at its press conference on Monday that it has developed a scalable “ePowertrain” platform, a solution for the effective development of small electric vehicles (EVs). The platform is a systematized application of devices used in the EVs of major global carmakers, and is intended to contribute to the advancement of the coming mobility society.

Among its other announcements on Monday—it’s reorganizing its North American businesses and a trio of new IoT services. It’s also showcasing next-generation cockpit/cabin system concepts for a next-level in-flight customer experience.

Click here for more and watch its press conference below: