Super Bowl LII: Brands Give Sneak Peeks at Game Day Ads


Pepsi teases Cindy Crawford Super Bowl 2018 ad

This time last year, 36 brands had released their  ads before Game Day. This year, however, they’re playing coy. A few sneak peeks below.

Bud Light will continue its popular “Dilly, Dilly” campaign, which has featured spots to date such as this:

Coca-Cola will be back in the Big Game, with its creative TBA.

Groupon taps super-fan Tiffany Haddish for first Big Game spot since 2011:

Intuit (in a first for the corporate brand) and its returning TurboTax brand are both buying Big Game time.

Kraft‘s Super Bowl ad debut ties into its #FamilyGreatly campaign:

M&M’S gives its critics a sneak peek:

Michelob Ultra is shooting a spot with actor Chris Pratt:

Monster Cable Products is taping its spot with new brand ambassador Iggy Azalea:

Pepsi is promoting the Half-Time Show with Justin Timberlake and a snippet of its iconic ad update with Cindy Crawford:

PepsiCo, meanwhile, is looking for a social correspondent:

Skittles makes Super Bowl ad for one lucky fan, with teasers for the rest of us:

Squarespace is heading back to Big Game for its fifth consecutive year, and this time it’s taking Keanu Reeves too.

Stella Artois has released its full ad—promoting its ongoing partnership with Matt Damon and—called “Taps”:

PepsiCo’s Tostitos®, the Official Chip and Dip of the NFL, is offering a personalized ad for Super Bowl party hosts with the “My Super Bowl Ad” digital ad creator and Alfonso Ribeiro.

Toyota is going car-less in its Super Bowl spot after the first ad break to promote its mobility vision; a later spot will feature its vehicles.

& Day’s Jewelers promotes Forevermark diamonds with a cover of Fatboy Slim’s “Praise You”:

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