Super Bowl LII Branding: The Latest Ad Sneak Peeks


Super Bowl LII 2018 ad watch

The latest Super Bowl ad reveals:

PepsiCo is producing the first co-branded Big Game commercial, pairing the new Doritos Blaze with MTN DEW ICE with dueling celebrities: Morgan Freeman and Missy Elliott going head to head with Peter Dinklage and Busta Rhymes, spitting out tongue twisters in a verbal throwdown.

Go behind-the-scenes in our Super Bowl Q&A with PepsiCo North America Beverages CMO Greg Lyons and Frito-Lay North America CMO Jennifer Saenz.

Skittles released four teasers starring David Schwimmer for the exclusive Super Bowl ad experience that only one viewer—”Marcos Menendez“—will ever see. “I don’t do commercials as a rule, but I’ve always been a fan of the Skittles commercials,” Schwimmer told Food & Wine. “I just find them really odd and funny and they appeal to my own sense of humor.”

In the clip below, Schwimmer is “stuck in an unhealthy relationship with his lunch” as he feeds Skittles to a sandwich:

Gets a strange haircut and a pair of glowing eyes:

Feels like a tiny third wheel:

and floats in space:

Go to on Super Bowl Sunday to watch Menendez watch the ad.

Groupon features actress/super-fan Tiffany Haddish:

Hyundai is promoting the 2019 Veloster and a pro-social campaign:

Lexus is promoting its LS 500 cameo in the upcoming Black Panther movie by Marvel Studios (:30 spot here):

Pringles “stacks the flavor” in Kellogg’s-owned brand’s first Super Bowl ad, starring Saturday Night Live alum Bill Hader:

Squarespace released the :30 and 2:30 versions of its Super Bowl ad starring Keanu Reeves:

Febreze is bringing #BleepDontStink, in which “Dave is the only man in the world whose bleep don’t stink. He’s not coming to your Super Bowl party, but everyone else is.”

Persil ProClean is coming to the Big Game:

In regional ad buys, there’s Alderson Auto Group:

And Natty Light will pay 25 people $40,000 each towards their college loans:

Click here for more Super Bowl coverage.