Uber Celebrates Best New Artist Nominees’ Road to the Grammys

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Uber Grammys 2018

For this year’s Best New Artist nominees at the Grammy Awards, the road to success has taken many twists and turns. Uber invited viewers to ride along in the backseat with Khalid, Julia Michaels and Lil Uzi Vert as they share stories and advice on their journeys with an aspiring artist driver hoping to forge the same path.

In a nod to the Grammys returning to New York City after a 15-year break, Uber turned NYC into a musical instrument using augmented reality that turns traffic, people & buildings into a one-of-a-kind soundtrack for an Uber trip.

Uber also just introduced a driver recognition program, Going Beyond 5 Stars:

This year, we’re committed to doing more to thank drivers across the country who make every ride a little more special—starting with a few of our most complimented drivers of 2017.

Driver profiles:

All it takes is one ride in Anna’s car to know how much she loves jazz—and one look at her in-app compliments to know just how much her riders appreciate it.

Why does Fred get behind the wheel every day? It’s simple: he loves the conversations he has with his riders—and they do too.

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