Brand News: 10 Things You Need to Know for Monday, February 5


Pepsi Generations - Super Bowl ad - 2018 - Cindy Crawford

Brand moves and news this Monday, February 5th:

PepsiCo‘s Big Game spots—Pepsi Generations and the Doritos Blaze/Mountain Dew Ice rap battle between Peter Dinklage and Morgan Freeman—garnered the most buzz on Twitter while Amazon‘s celeb-packed Alexa ad won USA Today‘s Ad Meter as the Philadelphia Eagles beat the New England Patriots in Super Bowl LII. FCA, meanwhile, was roundly criticized for using Martin Luther King, Jr. speech in a Ram Trucks spot.

Bon-Ton department stores files for bankruptcy protection.

Broadcom raises Qualcomm bid to $121 billion.

Coca-Cola CEO wants company to get scrappier.

HP makes a big bet on enterprise virtual reality.

Intel‘s former president launches competitor in Ampere.

Tesla turns 50,000 Australian homes into virtual power plant.

Uber and Google head to court over Waymo trade secrets.

Weight Watchers has a new chief brand officer and vision.

Wells Fargo faces rare growth ban by U.S. Federal Reserve.

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