Super Bowl LII: Amazon Takes Celebrity Alexa Voices for Post-Game Spin


Amazon Don't Ask Rebel #AskAlexa post Super Bowl LII spot

After winning USA Today‘s Super Bowl Ad Meter, Amazon is following up on its celebrity-studded Super Bowl campaign with a series of short spots promoting the voice assistant’s availability in Ford vehicles.

As announced last month, the Ford EcoSport 2018 SUV boasts a SYNC 3 Infotainment panel that integrates Alexa along with Waze, iHeartRadio, AccuWeather, ExxonMobil Speedpass+ and other apps. (Lincoln is also incorporating the Alexa assistant.)

Amazon post- Super Bowl LII 2018 campaign Alexa Ford in-car celebrity voices

Ford EcoSport Alexa iHeartRadio Waze integration

Check out how Rebel Wilson, Gordon Ramsay, Cardi B (plus Leslie Jones and J.B. Smoove) fill in as the voice of Alexa in-car with Ford in Amazon’s post-Super Bowl spots:

Amazon also released outtakes from its Super Bowl spot: