After winning USA Today‘s Super Bowl Ad Meter, Amazon is following up on its celebrity-studded Super Bowl campaign with a series of short spots promoting the voice assistant’s availability in Ford vehicles.
As announced last month, the Ford EcoSport 2018 SUV boasts a SYNC 3 Infotainment panel that integrates Alexa along with Waze, iHeartRadio, AccuWeather, ExxonMobil Speedpass+ and other apps. (Lincoln is also incorporating the Alexa assistant.)
Check out how Rebel Wilson, Gordon Ramsay, Cardi B (plus Leslie Jones and J.B. Smoove) fill in as the voice of Alexa in-car with Ford in Amazon’s post-Super Bowl spots:
Amazon also released outtakes from its Super Bowl spot: