Danica’s Back: GoDaddy Sponsors Danica Patrick Farewell Races


Danica Patrick GoDaddy 2018 Daytona Indy 500

GoDaddy is once again sponsoring Danica Patrick on the racetrack. The racecar driver, who was known for appearing in the website-builder’s racy ads at the Super Bowl and beyond as a “GoDaddy Girl,” is relaunching her #RacingAndBeyond personal brand as a wellness guru—and who better to help than her old friends at GoDaddy?

Racy no more, having toned down with its 2014 Super Bowl campaign, the more serious GoDaddy skipped the Super Bowl (again) this year in favor of launching a new campaign with Patrick in time for the Daytona 500 next Sunday.

It’s the first of two races the 35-year-old retired racing pro will compete in as a farewell tour, once again wearing her iconic bright green suit and driving the No. 7 GoDaddy Chevrolet Camaro thanks to sponsorship by GoDaddy, which is releasing a related ad campaign called “Make Your Idea Real Like Danica Patrick.”

The description: “Danica Patrick keeps moving forward and bringing her ideas to life online with GoDaddy. You can do the same. Get started today at godaddy.com.”

Patrick says: “I’m leaving the track behind, but I’m not standing still… And with GoDaddy, I’m making my ideas real. I made my own way, now its time to make yours.”

The spot promotes a GoDaddy-created website, GoDanica.com, for Patrick’s farewell tour, which is also promoted on her existing DanicaPatrick.com.

She’s back with her longtime sponsor for the “Danica Double” of racing in the Daytona 500 and the Indy 500 (on May 27th) as a double-header farewell event. The dual farewell performances on the circuits in which she rocketed to stardom. Having retired from NASCAR, Patrick is eager to devote more time to her “passions,” most notably a foothold in the world of fitness and wellness advice.

“Our brands have always been powerful together, and I think it’s awesome to have them at my side when I go ‘all in’ with my businesses after racing,” Patrick commented on GoDaddy’s Instagram feed.

As the Washington Post notes, “In addition to writing a book, Pretty Intense, that offers readers a transformative, ’90-day mind, body and food plan,’ Patrick has her own clothing line, Warrior, and wine label, Somnium. They mesh into a personal lifestyle brand that reflects her progression from the most prominent ‘GoDaddy Girl’ in the website-oriented company’s controversial ads.”

GoDaddy noted in a press release announcing the Danica Double,

GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, and Patrick are teaming with Premium Motorsports for the 2018 Daytona 500 Monster Energy NASCAR Cup Series race. The one-race deal will put Danica in the No. 7 GoDaddy Chevrolet Camaro, the same car number she competed with in her first foray into stock car racing at Daytona in 2010.

When Danica gets to Daytona, not only will she have a familiar car number, but she’ll also have a familiar face atop the pit box as crew chief Tony Eury Jr. will return to the NASCAR Cup Series garage to take the helm of the No. 7 GoDaddy Chevrolet team. Eury Jr. previously served as her crew chief when she raced in the NASCAR Xfinity Series from 2010 to 2012.

“I keep saying, I couldn’t have written a better story about how this would all fall into place—going with the flow is working out beautifully,” said Patrick. “I’ll be back in GoDaddy green, driving the No. 7 Chevrolet with Tony Jr. in my ear again. It all makes my last NASCAR race just that much sweeter.”