Unilever CMO Keith Weed, championing responsible business, will tell IAB in a keynote address today that he will pull ads from popular tech platforms, including YouTube and Facebook, “if they don’t do more to combat the spread of fake news, hate speech and divisive content.”
Facebook releases new branded content guidelines and announces global prize (awarding up to $1M) for five community leaders as it tests downvote button and under-24’s are wooed away by Snapchat in the US and UK.
Comcast is contemplating reviving its pursuit of 21st Century Fox, sources tell the Wall Street Journal.
Oxford University launches its own brand of gin.
OxyContin maker Purdue cuts opioid drug marketing.
Style.me brings 3D virtual styling to New York Fashion Week.
Weight Watchers gets pushback on teen targeting.
Danica Patrick reteams with GoDaddy for farewell races:
Diesel introduces Deisel, its own fake brand:
Disney reveals more of Incredibles 2 during Olympics:
Jacob’s Creek taps Chris Hemsworth as brand ambassador.
Blessed by the ‘God of Thunder’⚡️ @chrishemsworth. Once these have been picked and oaked, they’ll be finished in aged whisky barrels to make the 2018 Jacob’s Creek Double Barrel Shiraz. Cheers to a great vintage Chris @australia #jacobscreek #doublebarrel #thor #chrishemsworth #seeaustralia #australia
Lincoln pays tribute to Abraham Lincoln as Navigator sales soar:
Jaguar E-PACE appeals to British mums:
Westfund Insurance (Australia) introduces brand campaign:
Zillow launches U.S. campaign: