This Valentine’s Day, KFC U.S. wants you to show your loved ones how much you care by giving them a fried chicken scratch ‘n’ sniff Valentine’s Day card or a mobile GIF featuring its iconic founder, Colonel Harland Sanders. Valentine’s Day messages, whether scratch-n-sniff or GIF, convey the Colonel’s tender loving—and tender chicken.
“Some years you have to search high and low for the perfect gift for your Valentine,” said Andrea Zahumensky, KFC U.S. CMO. “This year, we decided to make things easy. Skip the candy and go straight for the fried chicken! Grab dinner and some scratch ‘n’ sniff Valentine’s Day cards,and share your love of fried chicken with your valentine.”
Free with purchase of a $10 Chicken Share beginning Feb. 12, the set of four retro-inspired valentines romantically combine tender love lines with the intoxicating scent of fried chicken.
Stop and smell the love… and chicken tenders. Free scratch ’n’ sniff Valentine’s Day cards available with any purchase of a $10 Chicken Share only in the U.S. February 12-14, 2018 while supplies last. pic.twitter.com/U3ZifGvtRt
— KFC (@kfc) February 12, 2018
Each Valentine features Colonel Sanders with some of his favorite KFC menu items accompanied by various sappy love lines like:
“You have the secret recipe to my heart.”
“I fell in love the first moment I slaw you.”
“We’re two peas in a chicken pot pie.”
“I’d be with you all the time if only I could. You make me feel so finger lickin’ good.”
For those who are more digitally inclined, KFC has partnered with Tenor, the largest mobile GIF search engine, to create a series of animated KFC valentines for sharing with friends & family in popular messaging apps.
Running through Valentine’s Day, users of Tenor’s GIF Keyboard mobile app can find the animated KFC Valentines by searching for both love-and singlehood-related terms in the keyboard. In addition to Tenor’s GIF Keyboard app, Tenor’s GIF search technology is integrated into Facebook, WhatsApp and Twitter, among many other messaging platforms.