Lexus Celebrates Its Role in Marvel Studio’s Black Panther


Lexus and Marvel Black Panther movie

Lexus has released a behind-the-scenes look at Marvel Studios’ Black Panther in theaters February 16, explaining how the brand aligns with the character and storytelling (also highlighted in a co-branded comic book created for last year’s San Diego Comic-Con).

Lexus Black Panther comic book

The video elaborates on “Long Live The King,” the Super Bowl LII spot from Lexus and Marvel featuring the all-new 2018 Lexus LS 500 F SPORT and King T’Challa (a.k.a. Black Panther).

Lexus Black Panther movie tie-in

With amazing stunts and driving, “Long Live The King” shows why the LS 500 F SPORT is the luxury performance sedan that takes the crown. (The LC 500 is featured in the movie.)