Calvin Klein Brings Popcorn—50,000 Gallons of It—to NYFW


Calvin Klein - Fall 2018 - Kaia Gerber - 13 Feb 2018

Calvin Klein’s celebritystudded Fall 2018 fashion show at the American Stock Exchange building near Wall Street on Tuesday evening was an ode to America and Hollywood, so designer Raf Simons littered his post-apocalyptic setting set with 50,000 gallons of popcorn — a boon for his popcorn provider, if not attendees’ shoes.

Popcorn covered the entire floor, not just the catwalk where Simons’ third presentation for the brand was held. Margot Robbie, Nicole Kidman, Laura Dern, Millie Bobby Brown and other celebrities and fashion editors had to wade through mounds of the snack food to get to their seats.

Calvin Klein popcorn

How Simons explained the show’s theme:

“This collection is an evolution of my idea of CALVIN KLEIN – of a view onto American society – but now wider, universal. It’s an allegory for a meeting of old worlds and new worlds, relating to the discovery of America, the 1960s Space Race, and the twenty-first century information age. Reflecting the notion of democracy, there is no cultural hierarchy: the mixes emancipate clothing and references from their meanings, from their own narratives, and collage them to discover something different – a different dream. More than anything else, this collection is about freedom. A word that defines America, and CALVIN KLEIN.”

OK, but why pad the place with popcorn? Apparently because it resembles snow, and created an other-wordly sense of place.

“Titled LANDSCAPES, the Fall 2018 CALVIN KLEIN 205W39NYC show was staged in an epic and unreal terrain simultaneously recalling a cinematic soundstage. The backdrop draws on CALVIN KLEIN’S recent history, but reconfigured: fragments of Sterling Ruby’s installations for the brand appeared against parts of the nineteenth century prairie barn featured in the CALVIN KLEIN 205W39NYC Spring 2018 campaign; the barn walls are papered with billboard-scale images of the artworks by Andy Warhol used in the same collection; beside them, air-duct tubing emerges, an alien touch of the scientific or laboratorial. The floor is carpeted with deep drifts of popcorn: from a distance, it resembles snow.”

The collection and venue showcased the ongoing and multi-level collaboration between CALVIN KLEIN and The Andy Warhol Foundation for the Visual Arts. Warner Bros.’ Looney Tunes characters Wile E. Coyote and Road Runner, originally shown as shorts in cinemas from 1949, are also featured on select garments. The latter recall childhood innocence, the all-important idea of American Youth, and they can also be seen as a parable of the pursuit of the American Dream.

“It took about three weeks to pop it all,” Michael Bloch, owner of the Rochester-based Popcorn Charlie’s, which provided the edible decor for the show, told the New York Post. “This was the first time we’ve ever done a fashion show.” And, likely, the last.