Pepsi Heads to the Movies With ‘Uncle Drew’


Pepsi and Lionsgate - Uncle Drew movie

After a successful five years as a fan-favorite digital episodic series, originally conceived by Pepsi as a branded entertainment web series, Uncle Drew, will hit theaters June 29, 2018. Uncle Drew—a Summit Entertainment release produced by Temple Hill in association with PepsiCo’s Creators League Studios—has released its first teaser trailer:

The storyline: After draining his life savings to enter a team in the Rucker Classic street ball tournament in Harlem, Dax (Lil Rel Howery) is dealt a series of unfortunate setbacks, including losing his team to his longtime rival (Nick Kroll).

Pepsi Uncle Drew movie logoDesperate to win the tournament and the cash prize, Dax stumbles upon the man, the myth, the legend UNCLE DREW (NBA All-Star Kyrie Irving) and convinces him to return to the court one more time. The two men embark on a road trip to round up Drew’s old basketball squad (Shaquille O’Neal, Chris Webber, Reggie Miller, Nate Robinson, and Lisa Leslie) and prove that a group of septuagenarians can still win the big one.

A look back at the Uncle Drew storyline:

Part 1 (May 2012, 52M views): “Pepsi MAX went to a pick-up game in Bloomfield, NJ pretending to shoot a documentary on a basketball player named ‘Kevin.’ When his Uncle Drew came into the game, some magical things happened.”

Part 2 (Oct. 2012, 13M views): “Uncle Drew visits with a basketball legend who sends him on a mission to go out and get his old team back together. His first stop —- Los Angeles, CA. Players and spectators at the basketball court were told that they would be filmed for some basketball b-roll footage for a local TV station. Put it this way: these young bloods had no idea what was coming.”

Part 3 (Oct. 2013, 22M views): “Uncle Drew visits an underground jazz club in downtown Chicago to convince his old point guard ‘Lights’ to re-live their glory days on the court. As usual, players and spectators at the basketball court were told only that they would be filmed for a ‘basketball documentary’ — what they really got were front row seats for some serious OLD MAN MAGIC.”

Part 4 (Nov. 2015, 15M views): “Uncle Drew is down in Miami putting in work and settling old scores. Players and spectators at the court were told that they would be filmed as part of a “basketball documentary,” but instead they witnessed a showdown that they will never forget.”

A sneak listen to the upcoming film’s soundtrack: