Apple is renewing the trademark for its iconic multicolor apple logo, commonly referred to as its “rainbow” logo, which it hasn’t used in 20 years. According to its trademark filing, it’s primarily intended for use on clothing items but not on products.
The retro logo, which was introduced in 1977 and replaced in 1998, entered the U.S. Patent and Trademark Office’s Trademark Reporting and Monitoring System (TRAM) in December and was assigned to an examiner last week.
“The mark consists of the design of an apple with a bite removed, with a detached leaf in green, and the apple divided into horizontal colored segments of the following colors (from top to bottom): green, yellow, orange, red, violet and blue,” the application reads.
According to the filing, Apple’s mark, if granted, can be applied to pieces of clothing, specifically hats and caps. Although the trademark was filed with an “intent to use,” however, it is unlikely that Apple will initiate sales of branded headgear or other similar products.
Apple frequently renews trademarks it has no immediate plans of using simply to protect the design. That said, Apple could produce a small run of commemorative gear for internal distribution or sale at its Apple Park store, where shirts bearing the same mark are already sold.
The rainbow colors make it a natural for Apple branding around Gay Pride activities worldwide, for which openly out CEO Tim Cook has been a vocal supporter.
The multicolor Apple logo was replaced with a monochrome design scheme that was the precursor for the flat apple-shaped logos it uses today.
Separately, Apple also just updated its Apple TV logo trademark to cover all things related to gaming. As spotted by Patently Apple, Apple’s Trademark filing 87801324 filed last Friday covers “video game consoles; controllers for game consoles; video output games, namely, video output game machines for use with televisions; apparatus for electronic games adapted for use with an external display screen or monitor.”