Brands getting into the mobile phone business can be a fraught endeavor; just ask ESPN. Undaunted, the ever-tough Land Rover has unveiled details of the Land Rover Explore Outdoor Phone that will debut at Mobile World Congress 2018, which runs from Feb. 26-Mar. 1 in Barcelona. The target audience for the phone, a partnership with Bullitt Group, is described as “people who live for adventure and need a phone that can survive whatever it’s put through.”
“We are excited to be collaborating with Bullitt Group to create the smartphone that we’d all like to own,” said Joe Sinclair, Director of Branded Goods and Licensing for Jaguar Land Rover. “A perfect combination of design and functionality that embodies the Land Rover DNA and enables customers to be outdoors for longer, with the confidence to go further.”
It’s rugged as a Land Rover vehicle, with swappable batteries and other features designed for the urban or rural adventurer.
According to the press release, “the heart of the Land Rover Explore is a powerful 4000mAh battery that gives two days of typical use, or a full day of activities, with constant GPS Navigation mapping activated on the 5” HD display.”
Battery life can also be doubled by adding the included Adventure Pack while on the go. Once added, it can replace the need for a separate GPS device with its GPS patch antenna that improves the reliability and accuracy of the GPS. It also adds additional 3600 mAh of battery power and premium topographic mapping with Skyline augmented reality, courtesy of ViewRanger.
The Land Rover Explore is designed to withstand “everyday use outdoors with exceptional durability.” Its level of protection ensures the device can survive heavy downpours or a muddy trail and will continue to work, keeping users connected at all times. It is drop-tested to 1.8 metres with a factory-fitted screen protector and it can survive being immersed in water along with extreme temperatures, thermal shock, humidity and vibration exposure.
The smartphone takes subtle design cues from the Land Rover Discovery, from the front grille design through to the headlamp architecture and even the knurled finish of the interior dials, so it “elegantly reflects the essence of the Land Rover brand.” It’s a durable smartphone in a stylish design that is suitable for the office or enjoying the great outdoors.
The home screen features a customisable Outdoor Dashboard for instant access to weather condition information and sensor data from the device. It can be set up to show the details most relevant to any activity at a glance. Separately, the Explore Hub is a curated app portal, with a content catalogue relevant to many outdoor activities, as well as the Land Rover InControl apps. Additional features include a handy SOS flashlight and a Night red filter mode to reduce screen glare, help to ensure the Land Rover Explore is perfect for everyone with a passion for the outdoors.
Notable features also include a bright 5-inch full HD screen that’s optimised for sunlight legibility, while the touchscreen can be controlled with wet fingers or while wearing gloves. Improved connectivity options are provided by a dual SIM feature, giving users the ability to connect to two networks.
The Land Rover Explore launches with the Adventure Pack, bringing GPS handheld capabilities to the smartphone straight out of the box with an MSRP of €649 / £599. It will be available to order online from April 2018 and selected retailers and operators.
The Land Rover Explore will be on display at Mobile World Congress (stand CS78) followed by the Geneva Motor Show, March 8th-18th.