Vans Family: An “Off the Wall” Loyalty Program


Vans Family loyalty app

Vans, the iconic action sports brand known for its skater-influenced shoes and apparel, is launching its first customer loyalty program, Vans Family. Renowned for its commitment to creative expression, the Costa Mesa, Calif.-based Vans want to empower its brand loyalists and new fans with its first-ever customer loyalty initiative, one that aims that delivers unique, “Off The Wall” experiences and features customized to each consumer’s interests.

As one of the largest youth culture brands in the world, proudly “Off The Wall” Since ’66, the Vans Family platform is built to recognize, reward and celebrate Vans fans “for who they are and what they like to do.”

Vans Family mobile app

Designed to be interactive and intuitive, loyalty program members will get insider information, access to member-only contests and experiences and sneak previews of upcoming product releases—an added incentive for those who are already adding roses and other personal touches to their Vans kicks.

Members will also get points for shopping and for engaging with the brand. As an added bonus, Family members will also have access to exclusive patterns to customize their footwear and accessory purchases in the Vans Customs platform, whether on mobile or online.

Vans Family loyalty program desktop - dashboard

“The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests,” said Doug Palladini, Brand President for Vans Global, which is owned by VF Corporation. “In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”

Vans Family is now available across the U.S. To join the Family, visit or download the Vans Family app via the Apple App Store or Google Play.

Vans custom kids shoes

Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world.

The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour® and Vans’ cultural hub and international music venue, House of Vans.


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