Aston Martin is taking luxury mobility to another level with the Lagonda Vision, an “emission-free electric concept car of the future” it has unveiled at the Geneva Motor Show.
The Lagonda marque, slated to begin production in 2021, is a new electric supercar that’s shorter and lower than other rides. With the batteries and drivetrain built into the floor, the car can comfortably accommodate four adults in a well-appointed cabin designed in partnership with David Snowdon … one that features carbon fiber, ceramics, cashmere and silk.
Doors open outwards and upwards, enabling passengers to step out of the vehicle without bending, while a bespoke concierge service adds to the ultra-luxe experience.
From its press release:
“Aston Martin is proud to present Lagonda Vision Concept, marking the beginning of a new range of state of the art, emission-free luxury vehicles. Production is planned to start in 2021.
Lagonda aims to be the world’s first zero emission luxury brand. It will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.
Lagonda will show how true luxury and modern design, far from being diametrically opposed interests, can exist in total harmony and enhance each other’s most desirable characteristics.”