Google CMO Lorraine Twohill is excited about the variety of ways that International Women’s Day 2018 is being celebrated across its brands and touchpoints on March 8th, including a Talks at Google event about Disney’s Wrinkle in Time movie release with its stars, including Oprah Winfrey, that will be streamed on YouTube.
— Lorraine Twohill (@LorraineTwohill) March 7, 2018
The most visible may be the Google.com homepage, which features an interactive Doodle on March 8th with a dozen interactive stories—mini graphic novels, beautifully told—that tackle tough subjects like loneliness, coming out, fighting stereotypes and celebratory tales of empowerment, friendship, family, love, transcendence and resilience.
Once again, Google is using its most powerful canvas to highlight women’s stories and art, and encouraging the public to join the conversation with the hashtag #HerStoryOurStory. As Google Doodlers and IWD leaders Lydia Nichols and Alyssa Winans explained:
For today’s global, interactive Doodle, we reached out to 12 female artists of all backgrounds to share their personal stories in a series of visual narratives. Specifically, each story represents a moment, person, or event that has impacted their lives as women. While each artist tells a unique story, the themes are universal, reminding us of how much we often have in common. We hope that the combined power of words and images help bring these stories to life in a way that invokes feelings of understanding, empathy, and spirit of the day.
This project has been an incredible journey for us, and we’ve been moved by the candor, intimacy, and bravery of our contributors’ stories. Translating these works across 80+ languages and sharing them across a global audience means so much to us, and we hope that readers will go about their day feeling as inspired as we do.
As Twohill wrote in a blog post, she personally feels obliged to make sure Google is an active supporter of diversity and inclusion, particularly this past year: “As a woman, a mother to an amazing daughter, a sister, a wife, a leader and a passionate women’s rights advocate, it’s been incredible to bear witness to the groundswell of support for gender equality this past year. We’ve watched women find their voices, and seen the world begin to listen more actively.”
Interestingly, she shared, over the last year, the world has searched for “gender equality” more than ever before: “People are not just asking questions; they are looking for ways to understand inequality, seek inspiration, speak out, and take action. This International Women’s Day, we’re recognizing what the world is searching for, and celebrating the strong, courageous women who are pushing us toward a more equal future.”
As for the female storytellers, Twohill added, “On our homepage today, we’re commemorating women whose stories are not often heard. Through an interactive Doodle, we’re highlighting the voices of 12 artists from all around the world, each sharing a personal story of a moment or event that impacted her life. Each artist featured in the Doodle tells a unique story, yet the themes are universal, reminding us how much we have in common.”
Happy Int'l Women's Day! If you haven't gotten a chance, check out the many beautiful comics about women in today's Doodle! Here's a tiny story about one of my favorite teachers, who was the first to tell me to pursue art as a career. #HerStoryOurStory pic.twitter.com/RuU5UmsNh7
— Olivia When (@usuallyawake) March 8, 2018
— Tillie Walden (@TillieWalden) March 7, 2018
Partner organizations such as the UN’s Global Goals and EuropeAid are supporting and helping share women’s stories, as is Google’s regional markets, such as Google India:
What the internet was to her, Lakshmi became to the women in her village – a friend and a teacher. Does this seem like a part of your story too? Tell us about it using #HerStoryOurStory. pic.twitter.com/dL4u8NhoD5
— Google India (@GoogleIndia) March 5, 2018
— Google India (@GoogleIndia) March 6, 2018
— EuropeAid (@europeaid) March 7, 2018
Cherchez la Femme
To make it easier to find women-led businesses on Google Maps and Search, Google has just launched a new attribute that highlights local businesses that are owned, led, or founded by women. Now you can find more businesses like Reaching Out Teahouse in communities across the world.
More ways Google is inviting the public to celebrate International Women’s Day 2018:
• Tune in to YouTube at 11:45 a.m. ET on March 8 to hear from Oprah Winfrey, Storm Reid, Gugu Mbatha-Raw and director Ava DuVernay of Disney’s A Wrinkle in Time for a special International Women’s Day Talks at Google event. The cast will be joined by 40 teen girls from Girls Inc as a part of a Made with Code event.
— Talks at Google (@googletalks) March 6, 2018
- Explore top-searched trends around women at g.co/womensday.
- Celebrate with your Google Assistant by asking, “Hey Google, tell me quotes from inspiring women.”
- Support the women behind great apps and games as well as strong female protagonists in games, movies, TV and books on the Google Play store.
- Follow the conversation at @WomenTechmakers as over 20,000 women in tech connect and inspire one another during our annual Women Techmakers International Women’s Day events in 52 countries.
- Watch the Merrell Twins’ new YouTube series “Project Upgrade,” premiering Saturday, March 10. Follow two YouTubers as they build and code their own product, all the while showing girls the unlimited possibilities of CS and STEM.
Here’s to supporting women everywhere in the search for a more equal future.