Facebook Gives Credit to Women For Driving Engagement


Facebook International Women's Day - Credit Her

To celebrate International Women’s Day, Facebook is debuting new features to help users spread the love and honor women who have made a positive impact on their lives.

Female Facebook users have driven and demonstrated the power of community through women-led Facebook Groups, with Fundraisers, or by simply speaking out. All of this has continued to fuel the energy for women’s causes, such as #timesup and #metoo, galvanizing women everywhere.

In fact, over the past 3 months, it’s been the younger generation of 18-24 year-olds that have been leading the conversation about International Women’s Day—at triple the rate of other topics on Facebook.

Facebook IWD 2018

A few stats released by FB today show how women are using Facebook to impact their communities and support one another this year:

• Among the tens of millions of Groups on Facebook, women are 40% more likely to create groups that become meaningful to people.
• Globally, 43% of small business Pages on Facebook are women-owned, a figure that has increased by 21% since last year.
• Women created nearly 70% of all fundraisers on Facebook.

Facebook is looking to connect female business owners with each other through the new “Community Finder” feature by #SheMeansBusiness, a program created by Facebook to support women-owned businesses.

Facebook is running a #CreditHer campaign to encourage users to thank the women who have made a difference in their lives. Facebook will be spotlighting women in the arts, sports and science and technology on facebook.com/facebook.

More details in Facebook’s International Women’s Day infographic: