Trademark Watch: Levi’s, Dairy Queen, Disney and more


Levi's denim label

Trademark news for the week ending March 18th:

Levi Strauss & Co. sues in China over trademark infringement for use of iconic double arch on jeans.

AT&T files trademark application for AT&T TV.

Canada nears new federal trademark legislation.

Chanel sues U.S. vintage retailer What Goes Around Comes Around.

Dairy Queen sues to protect “Blizzard.”

Disney gets protective over “Disney Princess” branding.

Domino’s tussles with YouTuber who rebuilt hybrid pizza oven/delivery car.

Famous Joe’s Pizza battles it out in New York.

Kylie Minogue vs. Kylie Jenner—a British retail lawsuit ponders.

Mafia trademarkMafia trademark filing by Spanish pizzeria blocked by EU court.

Nando’s sues Fernando’s in the UK.

NCAA obtains injunction to protect March Madness and Final Four.

New Zealand follows Australia’s lead in implementing plain tobacco packaging.

Serena Williams files to trademark Aneres (Serena backwards) for beauty line.

Special Olympics cracks down on groups using “Polar Bear Plunge.”

USPTO shares its customer experience insights at SXSW.

Walmart sued by widow of rapper Big Pun for trademark infringement.

WWE moves to trademark wrestler Samoa Joe’s name.