The theme of this World Water Day, the United Nations event marked every March 22nd, is “Nature for Water” — a focus, as the United Nations Environment Programme explains, on “nature-based solutions to the water challenges we face in the 21st century” along with the power of cooperation and partnerships to effect change.
How can we reduce floods, droughts and water pollution?
— UN-Water (@UN_Water) March 16, 2018
With that in mind, brands are taking a moment to highlight what they’re doing across their brands and organizations to conserve water, use their clout and educate. For example:
Water.org partners including Bank of America use their channels:
1 in 10 people globally lack access to safe water. Our work with @Water and its WaterEquity innovation will help empower through access to safe water & sanitation #WorldWaterDay https://t.co/ng9E1tcj6G pic.twitter.com/tzhc8gSBQJ
— Bank of America News (@BofA_News) March 22, 2018
charity: water is showing how even the smallest personal action can make a difference:
Six-year-old Nora gave $8.15 to bring clean water to people in need. This #WorldWaterDay, we want to see how many lives we can change if we all follow her lead. Join us in giving $8.15: https://t.co/byLKrf5DUk pic.twitter.com/R4j6WKKdjz
— charity: water (@charitywater) March 22, 2018
P&G and National Geographic co-produced a documentary, “The Power of Clean Water,” to raise global awareness:
PepsiCo and the Nature Conservancy announced a partnership:
We're working with @nature_org to restore water security to vulnerable watersheds around the country, setting a model for similar projects worldwide. https://t.co/U3DXZwigYy #WorldWaterDay pic.twitter.com/S3yiluiHtU
— PepsiCo (@PepsiCo) March 22, 2018
Coca-Cola highlights efforts in India and beyond:
— Coca-Cola India (@CocaCola_Ind) March 22, 2018
Colgate reminds people to turn off the tap with Michael Phelps supporting #EveryDropCounts.
“The clothes you’re wearing right now took more water to make than the amount of water you’ve drunk in your entire lifetime.” – @minaguli #EveryDropCounts #RunningDry #WorldWaterDay pic.twitter.com/0MKtQEAays
— Colgate Smile (@Colgate) March 22, 2018
On the occasion of World Water Day, #Gucci and @CHIMEFORCHANGE announced today a new partnership with @beyoncé and @unicef USA to bring clean, safe water to the children of Burundi. https://t.co/4jKCASIntX. #beygood4burundi #wateris
— gucci (@gucci) March 22, 2018
Getty Images released Watermarks for Water campaign.
Nestlé announced progress and goals for water stewardship:
Water is the source of all life on Earth and as part of World Water Day we are proud to announce that 4 additional factories have been certified by the Alliance of Water Stewardship. We plan to certify 20 sites by 2020 #WorldWaterDay @NelsonSwitzer https://t.co/okEy9hsOvd pic.twitter.com/cRQj1nrSoy
— Nestle Waters HQ (@NestleWatersHQ) March 21, 2018
Target is highlighting its new freshwater stewardship commitment:
#ICYMI, @Target announced a fresh approach + goals for managing water sustainably across our operations, including an initial $1M investment in https://t.co/U4VjN3QzFk. Learn more: https://t.co/BcB9TWdd09 #WorldWaterDay pic.twitter.com/KyOolXf1dr
— Target News (@TargetNews) March 22, 2018
Jim Beam is sponsoring a water research sanctuary in Kentucky.
Jamba Juice is partnering with GIVN Water.
Kimberly-Clark helps develop a sustainable water management tool.
Image at top via UN Water. Share your campaign: firstname.lastname@example.org.