April Fools Inspires Brand Pranks, From Easter-Themed to Infauxmercials

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Warby Parker and Arby's WArby's April Fools collection

Branded April Fools stunts aren’t waiting for April 1 (send yours: editor@brandchannel.com):

Arby’s and Warby Parker take naming inspiration for a WArby’s cross-branded merchandise collection that’s available in select stores:


With April Fools Day falling on Easter Sunday this year, Reese’s took over a Shoprite drugstore in New Jersey for a fake Easter Egg hunt:


FreshDirect food delivery service also puts Peter Rabbit to work:


Peeps finds some bunny to run its creative — the Energizer Rabbit:


Google, once again going hard on April Fools product pranks, had a few fake announcements: Google Maps located Waldo; a Bad Joke Detector deletes puns and other groaners taking up room on phones; Google Cloud has a Hummus API; Google Australia rebrands as Googz; while Google Japan announced Gboard (trace characters on a keyboard):


Pet-themed pans are always popular. eHarmony announced announced Furever Love, a dog-matching service.

Ollie petfood announced H-Ollie for people:

Petco opened a dog boutique for owners to match their pets — an idea that Wag! and GlamSquad are also announcing.

Rent the Runway goes to the dogs with canine clothing service:


Another theme this year: brands launching their own (fake) crypotcurrencies, including Houzz’s HouzzCoinz, Hpontiq‘s “Hpno-Currency”, OnePlus, Sam’s Club announced bulkcoin, Tumblr announced Tumblcoin.


More branded April Foolin’:


Adobe adds feature to Illustrator for hungry designers and found a feline designer with Photoshop skills:


Auntie Anne’s is pitching ‘House of A’ essential oils:

Auntie Anne's House of A essential oils (April Fools 2018)


BritBox dubs American accents into British TV shows:


Brooks M.I.L.E.S. is a voice-enabled running show:


Bulletproof Coffee‘s Bulletproof Grass-Fed Butter Balm was inspired by a comment by CEO Dave Asprey:


Burger King U.S. has an Easter-appropriate chocolate Whopper while BK Belgium enables Whopper Easy Order for at-home use:


Chuck E. Cheese’s toys with reports that it’s killing off its animatronics (it’s not):

We don’t want to give away any spoilers… But it’s gonna be EPIC.

A post shared by Chuck E. Cheese (@chuckecheeses) on


Coca-Cola UK announced Coca-Cola Helium and these new flavors:

Coca-Cola Helium (UK) April Fools 2018


Dermalogica rebrands to how everyone mis-pronounces its name:


Duolingo releases Brewolingo—drink beer, learn a language. (More on the designs here.)

Duolingo Brewolingo - April Fools prank 2018


EIA‘s TRAVAS assistant aims to improve airport CX:


Evine, a US e-tailer, gets Royal Wedding fever:


F&M Trust bank has Adam, a joke-cracking AiTM:


GlassesUSA introduces eco-friendly frames:


Head & Shoulders shampoo announced Knees & Toes body wash:


Heinz UK revealed a chocolate mayonnaise on Facebook.

Heinz Chocolate Mayonnaise


Honda U.S. releases Sixth Sense app to keep drivers alert beyond the car:

Honda Canada turned a hatchback into a hatchedback this Easter:

& Honda UK chops its CR-V Roadster, continuing a tradition it explains here.

Honda CR-V chopped Roadster - April Fools 2018


IBM announces Model Q Quantum keyboard (not its iconic Model M).

IBM April Fools 2018 - model Q keyboard


iSeeCars revealed Google Shrine SEO dark arts:


Jägermeister announced Jäger Balm:


Kraken spiced rum released a fake BBC news report spotting its namesake in the River Thames:


L.A. Wine Project serves Blasé — The World’s First “Rosé of Indifference — a stultifying blend of rosé and activated charcoal to soothe your troubled soul”:

LA Wine Project April Fools


LEGO announced a brick-sorting vacuum cleaner:


Lexus and 23andMe‘s Genetic Select — lick the steering wheel to design your dream car:


Logitech “BS Detection” software detect business jargon:


Lucid Mattress brings the sharing economy to its business with ShareBED:


Man Crates gifting service fights porch pirates:


McDonald’s India got in the spirit:


McLaren lampoons its own attention to detail:


ME Bank (Australia) introduces Chuck, a recyclable debit card:


Netflix acquisition spree acquires its first person: actor/director Seth Rogen.

Newegg released a post for a parody autonomous sensory meridian response (ASMR — triggering a physical reaction in the viewer) video series.


OnlineLabels.com introduces the Labelie voice assistant:


PepsiCo‘s KeVita beverage adds organic glitter:


Pindrop, a biometric voice authentication startup, invents tongueprinting:


Planet Fitness is touting Terrain Tread, offering sensory treadmill settings like running on freshly cut grass or bubble wrap.


Pokémon GO rendered its characters in 8-bit graphics.

Pokémon GO April Fools 2018


Popchips taps its inner tween with Unicorn Balls:


Porsche brings its electrified prowess to a new arena: tractors.

Porsche Mission E tractor - April Fools Day 2018

REI goes zipper-mad with the ZipAll:


SodaStream parodies its own advertising with SodaSoak infauxmercial:


Sprint‘s “magic” soccer ball improves cell signals:


Swanson Health announces fried food dietary supplements:


T-Mobile Sidekick - April Fools prank 2018

T-Mobile relaunches Sidekick as connected kicks (releasing a limited batch of magenta sneakers):


Tough Mudder‘s “Baby Puppy Mudder” is a mini-obstacle challenge for adventure-seeking babies and their four-legged companions, who are available for adoption:


Uber Eats releases an anti-aging ice cream:


Virgin Australia‘s Spin Class is the world’s first in-flight cycling studio

Virgin Voyages‘s Wa-Fi is underwater Wi-Fi:


Wayfair came up with Scentsible wallpaper:


WestJet has a new virtual assistant:


White Castle makes hay with whey powder, pretending it’s getting into the protein powder business:


Zappos resizing features twin bodybuilders:


Zenni Optical and iconic noodle brand Nissin Cup Noodles were inspired to create a pair of glasses to be worn while eating cup noodles:

Nissin x ramen cup noodles


Tell us about your April Foolery: editor@brandchannel.com

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