Now you can check in and work out, detox and ‘retox.’ W Hotels is launching FUEL Weekends—a menu of fitness and wellness experiences that aim to give guests all they need to “Detox. Retox. Repeat.”
Kicking off at W Punta de Mita in Mexico in May and heading to W Verbier later this year, FUEL Weekends feature handpicked fitness experts to guide guests through a one-of-a-kind Work (Out) Hard, Play Hard Weekend.
The Marriott-owned hotelier invites guests to “Sweat it out. Soak it in” with the next iteration of the brand’s unique take on fitness and wellness. Weekend workout guides including Jason Wimberly, Joe Holder, Ashley Guarrasi and Tara Stiles (at top) are designing next level, energy-soaked workout getaways in some of the most vibrant and inspiring destinations in the world.
Kick box, then kick it up a notch. Work up a sweat, then party down. This is how W feeds guests’ passion for staying in shape and in style with a unique customer experience.
“W always does things differently, and a workout is no exception,” stated Anthony Ingham, W Hotels Worldwide Global Brand Leader. “FUEL weekends feature insider access to some of the best trainers in the world, coupled with the playfully luxe experience of W. We know wellness means more than just a good workout, and that’s why classes are offered alongside plenty of opportunities to retox in style, for a trip unlike any other.”
W is kicking off the 2018 FUEL lineup at W Punta de Mita, May 25-8, for a three-day, three-night non-stop schedule where every moment has guests looking good and feeling better. W has been championing a “work hard play hard” mantra for years, under a unique spin on health and wellness the brand calls FUEL. These weekends will continue to expand the brand’s innovative philosophy with fitness fans around the world, providing guests with everything they need to look good, feel good, go longer and stay later.
Detoxing at a FUEL weekend will mean a choice of well-rounded workouts with experts in multiple disciplines including yoga, boxing, surfing and HIIT sessions, all taught by energetic fitness masters. Classes at the inaugural weekend range from strength training with Jason Wimberly, Founder of THE WALL, to Boxing Cardio with Rumble Guru, Ashley Guarrasi, as well as getting runway ready with trainer, Joe Holder and striking some yoga poses with Yoga Rebel, Tara Stiles, of Strala Yoga fame.
Guests will then go from “Om” to “Ahhh” with daily indulgences of locally-sourced healthy cuisine. The weekend will offer guests a taste of Nayarit-native dish preparations, curated by Chef Juan Guizzo, along with daily breakfasts, all poised to fuel the best workouts.
When it’s time to retox, guests can play as hard as they work out. Next month’s launch FUEL weekend will include welcome cocktails and healthy light bites upon arrival. Featuring a two- hour open bar, beats from world-class DJs like May Kwok, Alan Salomon and va$htie, a daytime pool party and more.
For guests looking for even more action, add-ons during the first FUEL weekend include mezcal tastings, ziplining, ATV adventures, on-site spa treatments, beachside activities inspired by the local culture and even surf lessons set on the sparkling coastline of the hotel. Guests can also head out to explore the local town of Sayulita, a nearby village backed by the Sierra Madre Occidental mountains.
This series is an addition to the brand’s worldwide FUEL offerings that connect guests with ways to stay fit while on the go. All 50+ W hotels offer classes, state-of-the-art FIT gyms and locally-inspired cuisine to keep guests feeling good and looking great. Guests can feel the burn during beachside sunrise yoga sessions at newly renovated W Fort Lauderdale, tone up with personal trainers at W Barcelona or learn the centuries-old art of Tai Chi at W Shanghai – The Bund.
In addition to the Memorial Day FUEL weekend at W Punta de Mita, W will host additional weekend-long events at W Verbier and W Dubai – The Palm later this year, with more destinations coming up for 2018 and beyond.