Brand News: 10 Things You Need to Know for Friday April 6th

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Starbucks Samsung Korea voice ordering mobile Bixby

Starbucks tests voice ordering with Samsung‘s Bixby in Korea as Samsung, Real Madrid and Twitter partner on video.

Amazon‘s Alexa may take on banks with voice-enabled peer-to-peer payments as mobile P2P is poised to become the norm.

Apple protests EPA fuel efficiency rollback, unlike automakers.

Facebook COO Sheryl Sandberg confirms a few brands have “paused” campaigns as she continues media “apology tour” and Facebook and Instagram earn MRC ad accreditation.

Netflix may get into out of home ads with billboard business.

PepsiCo revives Mtn Dew Baja Blast, ends Tropicana France.

Regal cinema chain adds augmented reality to mobile app.

Ssense acquires Polyvore social fashion app from Oath.

Twitter‘s 12th transparency report details anti-terrorism efforts.

& U.S. cereal-makers are re-embracing sweet flavors.


CAMPAIGNS:

Burberry introduces a new fragrance for men:

Ford UK addresses drivers’ mental health with Time To Change:

Kellogg’s promotes sports camp with Dublin cereal café pop-up:

Marriott sponsors Hong Kong Rugby Sevens tournament:

NBA celebrates playoffs in “Streets” spot by Translation:

Nike celebrates Tiger Woods’s return to the Masters:

Nissan and Vice Australia partner on “Illuminated” series to inspire youths:

SGC Chemicals announces Nano Shoes mosquito projec (with BBDO Bangkok):

Tinder makes first foray into sports marketing with multi-year Manchester City deal across City Football Group’s men’s and women’s soccer teams as well as its New York City FC.

Tinder - Manchester City perfect match blimp - April 2018

Toyota U.S. dealers association reconfigures Camry safety features into a “Safer Bike” concept with Priority Bicycles.


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