Brand News: 10 Things You Need to Know for Monday April 9

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Facebook new privacy tools 2018

News you can use for Monday April 9th:

Facebook CEO Mark Zuckerberg gets ready for a tough week in Washington, after suspending more data firms, opening elections data to scholars and creating an unsend tool for users, who will be informed if their data was compromised. Zuckerberg meets with lawmakers today, a joint hearing of the U.S. Senate Judiciary and Commerce committees on Tuesday and the U.S. House Energy and Commerce Committee on Wednesday. Apple, Amazon and Google, meanwhile, are also bracing for new privacy regulations.

Campbell Soup Company reorganizes to drive innovation.

Champion athleticwear brand opens first U.S. store.

Fox News reinstates Laura Ingraham as ad boycott continues.

GM workers riot in South Korea over bonuses.

Grand Theft Auto passes $6bn in sales and makes history.

Groupe PSA invites Citroën C4 and DS 4 car owners in France to test connected vehicles and help improve road safety.

Hublot brand ambassador Patrick Reed wins the PGA Masters.

PayPal is quietly getting into traditional banking, WSJ reports.

YouTube accused in FTC complain of not complying with Children’s Online Privacy Protection Act (COPPA) in the U.S.


CAMPAIGNS:

American Express introduces brand refresh with a new campaign and two new taglines, “Don’t Live Life Without It” and “Don’t Do Business Without It.”

Hostelworld rolls out new campaign starring—wait for it—Mariah Carey:

Nike gets a Saturday Night Live spoof:

Panasonic introduces “Welcome to our next 100 years of innovation” theme at the 2018 NAB Show in Las Vegas.

Pepsi interviews players for global #LoveItLiveIt soccer / football / futbol campaign:


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