‘The Best Run SAP’: Clive Owen Returns for New Global Campaign


SAP new TV campaign with Clive Owen April 2018

SAP is launching a new global advertising campaign, marking the next iteration of its “We help the world run better” platform. Highlighting how SAP helping its customers become “best-run businesses,” the campaign features a new tagline, “The best-run businesses that make the world run better. The best run SAP.”

SAP helps the best-run businesses make the world run better - Clive Owen TV commercial April 2018

Created by BBDO New York, the multimedia campaign includes TV/film, print, digital, out-of-home, social and an updated web experience. British actor Clive Owen, who first appeared in SAP’s ads last year, is also back.

The theme:

How can technology transform your business processes to make a meaningful impact on society? SAP’s purpose is to help the world run better and improve people’s lives. Together with our customers and partners, we solve complex, intractable problems with technology to make a meaningful impact across society, the economy and the environment. SAP is helping the best-run businesses make the world run better. See how #TheBestRun achieve more with SAP.

#TheBestRun campaign is launching in both the U.S. and Germany—check it out below:


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