Festival Season: The Brand Activations of Coachella 2018


Coachella 2018

Coachella is now in full swing, the first of two weekends for the annual music festival in Indio, California. Its sponsors and partners this year include:

Sephora is the official beauty partner, hosting a tent where festival-goers can get their hair and makeup done for free.

Coachella Sephora 2018

H&M unveiled an upcoming collaboration with Moschino:

T-Mobile is presenting sponsor of the YouTube live-stream:

HP and Intel are co-hosting a lounge:

Balmain designed Beyonce’s outfits (all 5 of them):

Walmart discovery Mason Ramsey (aka Yodel Boy) performed:

Google Home’s integration:

Uber is on-duty:

BMW promotes its BMWi range with Portugal the Man:

American Express hosts a cardmember club:

Marriott has a lounge; sister W Hotels has high-end yurts:

Heineken sponsored performers at the Heineken House:

Peet’s Coffee chills out:

Red Bull is a sponsor:

adidas has a Coachella collection:

Absolut Vodka‘s call to action:

Shake Shack is new this year:

& Method is keeping things clean:

we've got fun stuff bubbling. #methodcoachella #coachella #methodhome #fightdirty

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& while not a sponsor, UGG rented a house nearby and hired influencers including actresses Dove Cameron and Rowan Blanchard to promote its sandals: