Brand News: 10 Things You Need to Know For Thursday May 3


The Kyrie Irving/Uncle Drew limited-edition Wheaties box

Xiaomi chooses Hong Kong to launch the year’s biggest initial public offering. It plans to seek a raise of at least $10B, The Wall Street Journal reports, a sum that could value the company at $100B.

Amazon gets into the petfood and products business by ingesting Wag; partners with Lego on Alexa-assisted Duplo storytelling; and reportedly offers to buy 60% of Flipkart for $12B.

adidas reports healthy Q1 sales, led by North America.

Bloomberg is putting up a $35/month paywall.

Cambridge Analytica calls it quits.

Diageo changes North America leadership team.

Meredith makes first NewFronts pitch post-Time Inc. acquisition.

PepsiCo‘s Uncle Drew character pops up on Wheaties boxes ahead of 6/29 movie.

Tesla CEO Elon Musk clashes with Wall Street analysts over production concerns.

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