You don’t have to be a Parrothead to have heard of Margaritaville, the global lifestyle brand founded and inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs (especially the 1977 hit, Margaritaville) celebrate tropical escape and relaxation. And tropical escape and relaxation are what Margaritaville offers, from hospitality to brand experiences that now invite you to move on in, permanently.
Margaritaville residences are an extension of the multibillion-dollar empire’s hotel and travel empire. Now boasting 12 lodging locations, with more than 20 additional projects in the pipeline, there are also four gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. In fact, more than 20 million travelers every year “change their latitude and attitude” with a visit to a Margaritaville resort, cruise, vacation club, vacation home rental or restaurant.
Some fans are so in love with the Margaritaville lifestyle that they’re choosing to make it a permanent year-round brand experience, with three Latitude Margaritaville planned communities for “active adults” (vs. “retirees”) who are “55 and better” now available, with more to follow. The Latitude Margaritaville Watersound is now in development in Florida’s Panhandle region, the third of the residential communities to be developed. Communities have already opened in Daytona Beach, Florida and Hilton Head, South Carolina.
The allure of branded living, where buyers can choose lots, amenities and preferred model home, from single-family homes to villas: “You’ve been seeking sun-splashed island living where every day feels like an escape. You’ve earned it and now, your home in paradise is here!”
Latitude Margaritaville is described as “the ideal destination for those looking to live the Margaritaville lifestyle as they grow older, but not up.” The communities feature a resort-style pool, fitness activities, game and hobby rooms, arts and learning programs, live entertainment and signature Margaritaville food and beverage concepts.
The amenities at Hilton Head, for instance, include: “Workin’ N’ Playin’ Center • Fins Up! Fitness Center • Barkaritaville Pet Spa • Latitude Bar & Chill Restaurant • Latitude Town Square with Bandshell • Last Mango Theater for Dances and Banquets • Paradise Pool with Beach Entry
Cabanas • Tiki Huts • Changes in Attitude Poolside Bar • Tennis & Pickleball Courts • Bocce Ball Courts • Coconut Telegraph Business Center • 290,000-square-foot Neighborhood Retail Center with Grocery Store and more – conveniently accessible by Golf Cart.”
Global lifestyle brand Margaritaville Holdings partnered with master developer Minto Communities USA and The St. Joe Company on the third community, which is projected to open in early 2020. Space has been allocate for 170,000 homes, taking advantage of St. Joe’s 15 miles of frontage on the Intracoastal Waterway connecting West Bay with Choctawhatchee Bay, offering spectacular vistas and recreational opportunities.
“The planned Latitude Margaritaville community property is in close proximity to the Gulf of Mexico and the area’s gorgeous white sand beaches, shopping and entertainment centers, as well as the Northwest Florida Beaches International Airport,” St. Joe Company President and CEO Jorge Gonzalez stated.
“Our audience has been asking for a Gulf of Mexico location, and this is a perfect complement to our other coastal destinations in Daytona Beach and Hilton Head,” added Minto’s Latitude Margaritaville Division President William Bullock.
“We are thrilled to join our brand with Minto and St. Joe to create a Latitude Margaritaville experience on Florida’s Gulf Coast, an ideal complement to our other lifestyle communities in Daytona Beach and Hilton Head,” said John Cohlan, chief executive officer of Margaritaville. “Latitude Margaritaville Watersound is the perfect destination for those looking to own a piece of paradise in the panhandle while living a life of fun and relaxation.”
Not ready for the year-round experience? In addition to the array of travel options, consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and a new bestselling cookbook – deliver tropical escapism to fans around the world.
There’s even a Margaritaville University, a college ambassador program where students “do their best work in flip flops, wear Hawaiian shirts to class and live on island time. They live the Margaritaville lifestyle and share this fun, relaxed state of mind with their friends, family, classmates and communities.”
The program launched in June 2017, inviting the inaugural class of eight college ambassadors “who were tops in their class to the Inaugural College Ambassador Roundtable at the Margaritaville Hollywood Beach Resort in Florida to be rewarded and immersed in the Margaritaville brand. During their stay, ambassadors participated in a multiple day discussion to evolve and define the philosophy that is Margaritaville University and managed to soak in a whole lot of fun while they were at it. Turns out it was such an amazing weekend, we decided to make it an annual event!”
So there you have it—from vacation to school to retirement, Margaritaville lives up to its tagline—”a state of mind since 1977″—and now it’s a physical state where you can move in, too.