Brand News: 10 Things You Need to Know For Tuesday May 22

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Barack Obama and Michelle Obama

Netflix signs multiyear deal with Barack and Michelle Obama.

Interview, the iconic magazine founded by Andy Warhol, folds after almost 50 years.

Adobe signed a deal to acquire to Magento for $1.68B to integrate e-commerce into its Experience Cloud.

Kimberly-Clark has a new CMO, promoting Giusy Bonfantino.

P&G makes its product ingredients more transparent and accessible via SmartLabel.org.

Sony buys stake in EMI Music, with library of 2 million songs, for $2.3B.

theSkimm raises nearly $12M from female investors including Shonda Rhimes and Tyra Banks.

T-Mobile told to drop “best unlimited network” claim by U.S. ad watchdog; it plans to appeal.

Walmart seeks patent for a blockchain-based marketplace.

WWE shares soar on $1B five-year TV deal with Fox, moving ahead with Disney merger.


CAMPAIGNS

Apple hints at changes coming to Siri at 2018 WWDC.

Bank of America rolls out Erica, its AI-driven virtual assistant, to 25M mobile customers.

BBC Sport weaves an ingenious FIFA World Cup spot:

Biotherm Homme taps David Beckham:

bwin FIFA World Cup spot asks ‘Who stole the Cup?’

Comparethemarket.com packs in movie references:

IKEA gets ready for Star Wars movie:

Pepsi taps country star Dierks Bentley for Generations campaign:

Uber warns against distracted driving in Brazilian campaign:


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