Brand News: 10 Things You Need to Know For Tuesday May 22


Barack Obama and Michelle Obama

Netflix signs multiyear deal with Barack and Michelle Obama.

Interview, the iconic magazine founded by Andy Warhol, folds after almost 50 years.

Adobe signed a deal to acquire to Magento for $1.68B to integrate e-commerce into its Experience Cloud.

Kimberly-Clark has a new CMO, promoting Giusy Bonfantino.

P&G makes its product ingredients more transparent and accessible via

Sony buys stake in EMI Music, with library of 2 million songs, for $2.3B.

theSkimm raises nearly $12M from female investors including Shonda Rhimes and Tyra Banks.

T-Mobile told to drop “best unlimited network” claim by U.S. ad watchdog; it plans to appeal.

Walmart seeks patent for a blockchain-based marketplace.

WWE shares soar on $1B five-year TV deal with Fox, moving ahead with Disney merger.


Apple hints at changes coming to Siri at 2018 WWDC.

Bank of America rolls out Erica, its AI-driven virtual assistant, to 25M mobile customers.

BBC Sport weaves an ingenious FIFA World Cup spot:

Biotherm Homme taps David Beckham:

bwin FIFA World Cup spot asks ‘Who stole the Cup?’ packs in movie references:

IKEA gets ready for Star Wars movie:

Pepsi taps country star Dierks Bentley for Generations campaign:

Uber warns against distracted driving in Brazilian campaign:

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