Stoli Vodka shows its support for the LGBTQ community with its Raising the Bar program, a brand platform dedicated to equality and supporting people and organizations that are advancing “diversity and originality” within the LGBTQ community.
It follows the brand’s new Loud and Clear global campaign that launched last week to encourage people to celebrate their bold and authentic selves: “Whatever drives you, make it bold, make it last, make it loud and clear.”
Or as Stoli CEO Hugues Pietrini explained to Fast Company, “It’s a call to action to our consumers—or even those who aren’t our consumers—to praise people that lead their lives the way they want to and to be proud of what they do.”
It isn’t about being cool but about finding your purpose. With today being Harvey Milk Day in the U.S., marking the 40th anniversary of Milk taking office in 1978 as the first openly-gay elected official in California, Stoli launched a limited edition bottle with a label celebrating Milk. Stoli’s LGBTQ partner organizations include the Harvey Milk Foundation.
Designed to celebrate the life and legacy of Milk, each bottle is individually numbered and the bottle’s label was inspired by a mural by Paraguayan artist Oz Montania featuring the famed Milk quote, “Hope will never be silent.” The initiative will help raise funds for the Harvey Milk Foundation.
Available across the U.S. in 750mL and 1L sizes, The Stoli Harvey Milk Limited Edition bottle is 80 proof, or 40% alcohol by volume (ABV), and a suggested retail price of $19.99 for 750mL.
Stoli is unveiling the limited-edition bottle today at a kick-off event at San Francisco’s The Cafe, where Montania will unveil a new Harvey Milk mural inspired by his original mural at an LGBT community center in Paraguay.
The event will feature remarks by Global LGBTQ rights campaigner Stuart Milk, Harvey Milk’s nephew and the co-founder of the Harvey Milk Foundation, who will speak about the impact his uncle has had on equality and freedom across the globe.
The Harvey Milk Foundation inspires individuals, communities and organizations to carry on Harvey’s values in a timeless vision for a better, more inclusive world. Stoli has worked with the Harvey Milk Foundation for years and is donating to the nonprofit to support its award-winning work towards global equality and acceptance. Proudly produced and bottled at the historic Latvijas Balzams, the donations from the Stoli Vodka Harvey Milk Limited Edition bottle will help support Harvey Milk Foundation’s LGBTQ programming in Eastern Europe and the Baltic nations.
“We are excited to take our partnership with Stoli to a higher level this year as we celebrate the 40th anniversary of my uncle’s historic 11 months of public service,” said Stuart Milk, Global LGBT advocate and co-founder of the Harvey Milk Foundation.
“The Stoli Harvey Milk Limited Edition bottle recognizes our history and commemorates who helped lead us forward towards visibility, a visibility that will be enhanced by this wonderful tribute from a creative and passionate brand.”
“Stoli has a long-time history of championing the LGBTQ community and giving back through a variety of philanthropic initiatives,” said Stoli LGBT National Brand Ambassador, Patrik Gallineaux. “We couldn’t be more excited to continue our partnership with the Harvey Milk Foundation and honor one of the most important activists in the community.”