IKEA’s iconic blue bag is getting a new look thanks to a collaboration that celebrates the late, great French retailer Colette, which closed its doors last December.
The Swedish furniture giant is partnering with Sarah Andelman, the co-founder and former creative director of the influential Parisian fashion concept store, along with her longtime collaborator: Craig Redman, creator of Darcel Disappoints, a colorful egg-shaped character who serves as his alter-ego and observes life in New York.
Their FÖRNYAD (which means ‘Renewed’ in English) collection offers a splash of colors and optimism. It features notebooks, stationery, desks, stools, rugs and the iconic IKEA blue bag.
The collection reimagines some iconic IKEA pieces, such as the LACK table, and meshes IKEA’s iconic blue with Colette’s signature dots and Redman’s egg-shaped black eye.
As IKEA notes, “FÖRNYAD may have been designed with students in mind, but age doesn’t come into it— (it’s) for everyone who wants to add some fun to everyday life. Pattern play, unexpected colours and sizes, and a few quirky surprises get the job done.”
The new pattern is called ‘Tuileries’ in honor of the Parisian park. “We’ve mixed graphics of park life with the Colette blue dots and Darcel iconography,” stated IKEA creative leader Henrik Most.
The FÖRNYAD collection was highlighted at IKEA’s annual “Democratic Design Days” showcase at its global HQ, celebrating its collaborations with designers and brands from around the world.
Among its other new partnerships is a collaboration with LEGO (“We are joining forces with LEGO to encourage more play and creativity in our homes”):
It’s also partnering with adidas (“Looking for a more healthy lifestyle at home? Teaming up with adidas, IKEA is exploring how sport and wellness can be a natural part of our life at home”):
It’s also advancing sustainability with “social business Little Sun to explore new off-the-grid solutions to make everyday life more sustainable for many people”:
The FÖRNYAD collection, meanwhile will be available next year. More on Colette’s Andelman below: