The Brand Hotel: Shinola Gets Closer to Opening Its Detroit Property


Shinola Hotel in Detroit

Shinola is getting closer to launching its boldest idea to date, with its first hotel set to open this fall. Construction and renovation work are well underway in Detroit, with the Shinola Hotel sign now in place.

The partners behind the project are eager to open their doors and join the elite group of brands now entering the hospitality business for the first time, including MUJI, the West Elm Hotels group and the Restoration Hardware hotel that’s under construction in New York’s Meatpacking District.

Shinola Hotel in Detroit

In the shift from a retail/consumer products brand to a lifestyle and 360-degree design brand, The Shinola Hotel is paying as much attention to detail as its artisans pay to its timepieces and other items.

Featuring eight floors and 130 rooms, the Detroit-inspired property is not only a luxurious brand extension but “an idea born out of the desire to bring people together” with a design that’s at once “nostalgic—and thoroughly modern.”

The Shinola Hotel’s goal is to combine the best of two Motor City-based companies—the proudly “Built in Detroit” Shinola’s high-quality American-built craftsmanship and real estate firm Bedrock’s development and urban revitalization expertise—to provide a unique experience worthy of the city and brand.

The façade of our 1400 Woodward (Shinola Hotel) project requires some zooming in to truly appreciate. Constructed in 1915, original architects Baxter, O’Dell and Halpin made the building incredibly detailed hoping passersby would connect the beautiful design with the decorative items available within. #architect #architects #detroit #detroitarchitecture #detroit_igers #igersdetroit #detroitlove #architexture #boutiquehotel #hoteldesign #hotelboutique #shinola #architecture #architecturephotography #architecture_hunter #architecturedesign #architecturelovers #architecture_greatshots #architecturelover #archilovers #archidaily #architecturephoto #historicpreservation #hotel #rawdetroit #puredetroit #motorcityshooters #313 #hellyeahdetroit #throwbackthursday

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The construction of the boutique hotel involves renovating the 103-year-old building at 1400 Woodward—originally the home of T.B. Rayl Co., one of the premier hardware stores in America, and later the long-time home of the Eastern Wig Company’—and the neighboring Singer Building.

Shinola Hotel and the Singer Building / Detroit

It’s located at what was once the busiest corner in America, with two million people walking by Woodward at Michigan Avenue per day in the 1920s.

The Shinola Hotel in Detroit

It’s part of a renovation boom that’s revitalizing downtown Detroit. Upon completion the Shinola Hotel will create a hospitality, retail and dining hub with connections to other historic building-to-hotel conversions: the nearby Element Hotel at the Metropolitan Building and The Siren Hotel at the Wurlitzer Building. Quicken Loans has also contributed to the revitalization of the area.

“While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market,” said Dan Mullen, EVP of Bedrock, in a statement.

The Shinola Hotel in Detroit

“The Shinola Hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out-of-town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown.”

The Shinola Hotel in Detroit

Kraemer Design Group is acting as the Architect of Record
and Historic Consultant for the rehabilitation of these historic Detroit buildings.

Below, learn more from Shinola Creative Director Daniel Caudill and other behind-the-scene video looks at the hotel in development:


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