Brand News: 10 Things You Need to Know For Monday July 2

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Uncle Drew movie poster crop

Pepsi-born Uncle Drew movie has a solid opening weekend as NBA vet LeBron James signs with the Los Angeles Lakers.

adidas CMO warns of over-marketing soccer as World Cup ratings (and sponsors) rise.

Belstaff joins luxury’s growing anti-fur movement.

BMW leads auto chorus against U.S. tariffs as Canada gets tough.

Dell returns to public trading.

Facebook admits giving companies more data access.

GE CMO Linda Boff named Ad Council chair.

Instagram‘s IGTV gains quick traction with publishers.

Quartz is acquired by Japan’s Uzabase.

Tesco enters into a strategic alliance with France’s Carrefour as the UK runs low on crumpets, beer, soda and crisps.


CAMPAIGNS:

Coach launches Fall 2018 campaign, extending Selena Gomez role:

McDonald’s U.S. introduces McCafé Cold Brew Frozen Drinks:

Nespresso revamps loyalty program with new benefits:

Party City plans “Toy City” pop-ups in the wake of Toys”R”Us closing all U.S. stores.

Progressive touts small business insurance:

Shinola releases patriotic timepiece collection for 4th of July:


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