How P&G and In Kind Direct Bring #ComfortsofHome to Those in Need


P&G UK and In Kind Direct

No one should have to go without essential everyday products, particularly vulnerable people who are reaching out for a helping hand—and trying to get back on their feet. P&G UK has spent the last 16 years working towards this vision with In Kind Direct, a UK-based organization founded in 1997 by HRH The Prince of Wales that distributes consumer goods donated by companies to charities working in the UK and overseas.

In essence, it helps charities of every type and size give essential quality products to those in need and combat the issue of hygiene poverty. A new campaign shows how P&G and In Kind Direct are providing the #ComfortsofHome to those in need, and helping non-profit organizations and charities make a difference to their beneficiaries.

Three short films showcase the role P&G has played in providing quality branded products to help charities tackle hygiene poverty and offer back dignity to those in need. The campaign features two charities as case studies, Baron’s Court Project in Hammersmith, London and StreetScene in Bournemouth, as two longstanding beneficiaries of P&G donations.

For the past 25 years, the British charity StreetScene, for example, has provided residential and other support services for various addiction problems through its Bournemouth and Southampton rehabilitation centers in the UK. StreetScene is one of the hundreds of charities that has been benefitting from the product donations P&G makes to In Kind Direct for many years. A new campaign shows how providing the #ComfortsofHome helps them to make a difference to their beneficiaries.

Since the partnership with P&G began in 2002, more than £45 million worth of products have been donated to In Kind Direct, which in turn has helped over 2 million people across the UK. An expanding array of partnerships, such as Amazon, helps ensure that everyone has access to life’s essentials and that no usable product goes to waste.

P&G globally firmly believes in making an impact in local communities. Through P&G UK’s work with In Kind Direct it’s able to donate and use some of the most iconic and beloved brands as a force for good. Find out more about the partnership and its social impact below: