Brand News: 10 Things You Need to Know For Tuesday July 17


Microsoft and Walmart partner on cloud tech

Walmart and Microsoft partner on five-year cloud tech deal to take on Amazon in tech and retail as Amazon Prime Day overcomes tech glitch.

Starbucks and McDonald’s co-sponsor open challenge to rethink cups.

IBM partners in Stablecoin cryptocurrency as Kodak‘s Bitcoin test ends.

Petco expands with PetCoach brand.

SC Johnson vows transparency around fragrance ingredients.

Snapchat launches news partnerships platform.

Stripe expands content marketing with book publishing.

Tesla stock wobbles on Elon Musk’s tweetstorm.

IHOP launches delivery service following IHOB flop.

McCann’s Irish Oatmeal sold to Cream of Wheat owner B&G Foods.


Netflix teases Stranger Things 3 with a nod to 80’s-era retail brands:

AXA rolls out “From living life to loving life” campaign in Hong Kong:

Click here for previous news roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us on Twitter, Facebook or LinkedIn.