Brand News: 10 Things You Need to Know For Wednesday July 25

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Sergio Marchionne

Auto industry mourns passing of legendary exec Sergio Marchionne as new FCA CEO faces China and tariffs.

23andMe partners with GSK for genetics research.

Ford bets big on self-driving with $4bn autonomous unit spin-off.

Google relaunches Glass with AI as Snap Spectacles head quits.

Ivanka Trump pulls the plug on her fashion brand.

Kit Kat loses bid to trademark shape of its four-finger bar.

Lululemon hires Sephora exec as CEO.

Tetra Pak looks to mixed reality and the cloud to transform.

Uber passes 10 billion trips milestone.

& congrats to Interbrand‘s Rebecca Robins and Georgina Collins.

CAMPAIGNS:

Aperol sees “monster growth” as summer tipple in the UK.

Bliss is…summer sun and #AperolSpritz.

A post shared by Aperol Spritz (@aperolspritzofficial) on

Burger King beats Kuwait heat with sun flame-grilled Whopper:

Coca-Cola Orange launches in Australia.

Segway gets into the shoe business with Drift W1.

Uniqlo now offers Roger Federer’s Wimbledon outfit.


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