Airbnb Aims to ‘Break Down Barriers’ With #NightAt the Great Wall of China


Airbnb #NightAt Great Wall of China

Intel isn’t the only brand that’s scaling The Great Wall of China. Airbnb is now at the Great Wall too, which for the first time in history is opening a pop-up outpost for the lucky winners of a unique contest with a bigger mission.

Continuing its #NightAt campaign of offering memorable stays in places not normally available for sleepovers (such as The Beatles’ Abbey Road recording studio), Airbnb is wooing travelers to enter for a chance to win an overnight stay for four people at one of the seven wonders of the world.

The trip must be taken between Sept. 4-8, 2018, offering the once-in-a-lifetime opportunity to sleep under the stars, atop 2,600 years of history, in a structure that is 13,000 miles long and can be seen from space.

As Airbnb puts it, “This September, four lucky winners will each be one of the first people in thousands of years to spend the night on the Great Wall of China in a custom-designed home situated along the ancient portion of the wall. This unprecedented level of access will showcase the Great Wall to the world and promote sustainable tourism to China by spotlighting wide ranging efforts to preserve the Wall’s deep heritage and bring Chinese culture to life.”

Just as Intel’s partnership highlights conservation and renovation efforts at the Great Wall, which is a UNESCO World Heritage Site, Airbnb is drawing attention to the site’s heritage and the need for sustainable tourism—traveling with as light an impact as possible. The winners will be expected to serve as cultural ambassadors of sorts, there for the chance to learn and engage. It’s also a stark contrast to talk of other walls these days that aim to divide people.

“It’s been an honor to work with historians and preservationists groups in Beijing to bring this once-in-a-lifetime experience to the world,” said Nathan Blecharczyk, Co-Founder and Chairman of Airbnb China. “We are so proud to partner in this truly collective effort to highlight such an incredible landmark that now serves to unify people rather than divide them.”

Airbnb #NightAt Great Wall of China

High above the ground, guests will enter their one-of-a-kind modern bedroom created within a centuries-old tower perched along the Wall with 360-degree views offering the perfect vantage point to see the moon and stars. At sunset, they will enjoy an intimate gourmet dinner with multiple courses, each representing a different aspect of Chinese culture. The meal will be accompanied by a traditional Chinese music experience, which is bookable year-round for all travelers to China.

In the morning, guests will embark on a sunrise hike through China’s breathtaking countryside while learning about the Great Wall, its heritage, history and protection efforts from the Wall’s official historians.

During the stay, each winner will also have a chance to get hands-on with some of the most celebrated aspects of Chinese culture through additional Airbnb Experiences currently on the platform, such as making their own personal stamp by learning Chinese seal-engraving or learning calligraphy on Chinese traditional fans during a personal Chinese calligraphy course.

This incredible experience speaks to the growing interest and popularity of Airbnb in China, where there have been over 10 million guest arrivals by Chinese travelers in Airbnb listings around the world since the company was founded in 2008, with over half of those occurring just in the past year.

Similarly, growth within China is strong. The number of Airbnb listings in China has grown by 125 percent, and there have been more than 3.3 million guest arrivals in Airbnb listings in China over the past year. This underscores Airbnb’s vision to help millions of people feel like they can belong anywhere, including atop one of the world’s most iconic existing structural marvels.

To enter, for a chance to win, Airbnb invites people to share why they consider it more important now than ever to break down barriers between cultures and how they want to build new connections.

The deadline to enter is 11:59 p.m. (Beijing time zone/GMT+8) on August 11, 2018 on the listing page for the Great Wall on Airbnb. Winners will be flown in from anywhere in the world.