Burberry Reveals New Logo and Monogram by Peter Saville

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Burberry new logo 2018

It’s a new day at Burberry. On Thursday, Riccardo Tisci unveiled the British heritage brand’s first new logo in 20 years and an interlocking “Thomas Burberry” monogram named after the label’s founder.

The designer, British art director and graphic designer Peter Saville, was given visual references from Tisci’s deep dive into the Burberry archives; a logo from 1908 and a Thomas Burberry monogram.

“Peter is one of our generation’s greatest design geniuses,” said Tisci, who was hired as Chief Creative Officer in March, in a statement. “I’m so happy to have collaborated together to reimagine the new visual language for the house.”

Burberry new logo 2018

Saville, famed for his artwork for Factory Records, Joy Division and New Order, was also tapped by Raf Simons to redesign Calvin Klein’s logo.

The new wordmark is a departure from its predecessors, below:

Burberry logo

It also reflects, almost directly, the understated style of the current Saint Laurent logo:

Burberry new logo 2018

Saint Laurent logo

More details on the creative conversation between Tisci and Saville, as shared by Burberry below:

A conversation between #PeterSaville and #RiccardoTisci

A post shared by Burberry (@burberry) on

Discussing the #Burberry archive . #RiccardoTisci #PeterSaville

A post shared by Burberry (@burberry) on

The #ThomasBurberry Monogram pattern revealed . #RiccardoTisci #Burberry

A post shared by Burberry (@burberry) on

The #ThomasBurberry Monogram August 2018

A post shared by Burberry (@burberry) on

And here’s Saville—whose other brand collaborations include Ben Sherman and Lacoste—on the enduring power of his iconic design for Joy Division’s “Unknown Pleasures” album cover:

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