It’s a new day at Burberry. On Thursday, Riccardo Tisci unveiled the British heritage brand’s first new logo in 20 years and an interlocking “Thomas Burberry” monogram named after the label’s founder.
The designer, British art director and graphic designer Peter Saville, was given visual references from Tisci’s deep dive into the Burberry archives; a logo from 1908 and a Thomas Burberry monogram.
“Peter is one of our generation’s greatest design geniuses,” said Tisci, who was hired as Chief Creative Officer in March, in a statement. “I’m so happy to have collaborated together to reimagine the new visual language for the house.”
Saville, famed for his artwork for Factory Records, Joy Division and New Order, was also tapped by Raf Simons to redesign Calvin Klein’s logo.
The new wordmark is a departure from its predecessors, below:
It also reflects, almost directly, the understated style of the current Saint Laurent logo:
More details on the creative conversation between Tisci and Saville, as shared by Burberry below: