Celebrating 30 years in business as of August 1, Sub Pop Records “has become as emblematic of Seattle culture as Starbucks, Amazon, and Microsoft” in its first three decades, as the city’s alt weekly newspaper, The Stranger, notes.
Three weeks and counting ‘til #SPF30! Special events begin next week incl. a series of @kexp Turntable Sessions (panel discussions free and open to the public), kickoff concert at The Mural @seattlecenter w/ @theafghanwhigs, @massgothic and @yvnx, plus the @bobsburgersfox Comedy Show and MORE! Oh yeah, also there’s a festival. Details for you at subpop dotcom… [ “Wasted” by @metz_theband] #subpop30
Considered the launching pad for grunge music and legendary bands including Nirvana, Mudhoney and Soundgarden, Sub Pop is also known for its distinctive logo, at top. And it took this anniversary for the record to be set straight on its origins.
1988: Sub Pop Records LLC is officially formed by Bruce Pavitt and Jonathan Poneman.
— Seattle magazine (@Seattlemag) August 2, 2018
As The Stranger reported, based on a letter to the editor from Sub Pop co-founder Bruce Pavitt, the logo evolved in phases. Pavitt responded to its anniversary coverage with a clarification:
Great article on Sub Pop; however, here is the real history behind the logo: The Rocket magazine designer Wes Anderson created the foundation of the logo. In its first evolution, it served as a banner for my Sub Pop USA column, which first appeared in 1983. Three years later, in 1986, designer Dale Yarger cut the banner in half, and placed the SUB above the POP. This final logo was introduced when the first Sub Pop record, “Sub Pop 100,” came out in Sept of 1986.
More on Sub Pop below: