Shell Drives Change With Alternative Fuels, Renewable Energy


Shell has survived and prospered in an industry upended by technological prowess and a growing consumer demand for more sustainable energy.

The company plans to cut its net carbon footprint 20% by 2035, and about 50% by 2050.

With $96.765 billion in revenue during Q2 2018 and an average production of 3.442 million barrels of oil equivalent per day, Shell is fueling change by transforming power with strategic moves.

Alternative Fuels

The brand is focusing on new fuels for transport, power and digital connectivity, as it shifts to supplying natural gas for power—its lifeline in the evolving energy industry.

Along those lines, it has acquired NewMotion, one of the world’s leading electric vehicle charging providers, to develop alternative fuels for rising transport demands conducive to low-carbon energy.

Shell is also developing biofuels that produce fewer CO2emissions than gas over a life cycle.

A Brazilian JV with Raízen turns sugar cane waste into fuel; a plant in Bangalore, India, showcases an advanced biofuel process that turns biomass and waste into fuel for a car, van or truck; and in Germany, working with the government and five companies, Shell is building a network of around 400 hydrogen fuelling stations (230 Shell-branded) across the country by 2023. The only exhaust emission from hydrogen-fueled EV’s is water.

Renewable Energy

Shell is one of the largest wholesale marketers of power in the US, with one-third of the generation capacity from renewables, including hydro, wind and solar. Internationally, this year the company invested in Husk Power Systems, a leading rural distributed utility company operating mini-grids in Asia and Africa.

Active in wind for more than 15 years with six onshore wind power projects in North America and one offshore wind farm in Europe, Shell is part of a consortium developing the Borssele windfarm off the Dutch coast, designed to generate more than 680MW hours a year, enough to power approximately 825,000 Dutch households.

Shell is also focused on the solar market, and recently invested in the Singapore-based Sunseap Group and Silicon Ranch Corporation, a lead US developer, owner and operator of solar assets.

At the same time, it looks to expand deployment of solar photovoltaic in its operations. In California, Shell delivered a photovoltaic project to provide on-site solar power to the Stockton fuels distribution terminal and producing more than 300,000 kilowatt hours (kWh) each year, reducing electricity costs.

Digital Experience

Shell is also innovating in digital with an app targeting self-employed drivers in search of passengers, a fast-growing market segment. FarePilot has proven successful in the UK.

Looking Back, Looking Ahead

Shell was founded as an import business selling seashells in 1833. Manufacturing and distributing lamp oil via the world’s first purpose-built oil tanker, the Murex, followed. By 1907 the company’s fleet of ships first sported a now iconic logo derived from sea shell, Pecten maximus, aka the giant scallop.