Salesforce Helps Customers Stay Ahead in ‘Fourth Industrial Revolution’


Salesforce is a US cloud computing company headquartered in San Francisco. Its social and mobile cloud technologies—including flagship sales and CRM applications—help companies connect with customers, partners and employees in entirely new ways.

The company’s mission is to leverage the power of artificial intelligence and machine learning to enhance computing ability in learning from data, providing its customers with greater knowledge and insight for more personalized and effective relationships.

“Our position as the number one sales, number one service, number one marketing and number one CRM platform is enabling our customers to stay ahead and drive in this Fourth Industrial Revolution,” says Benioff.

Salesforce aims to achieve revenue of $23 billion by fiscal year 2022, driven largely by technology innovation and machine learning.

At the core of Salesforce’s AI efforts is the Einstein platform, which provides over 3 billion predictions and insights every day and now includes Einstein bots in the Salesforce Service Cloud.

“Our customers can now unlock even deeper customer insight, deliver a transformational customer experience whether it’s with the service agent, whether a sales agent or whether a bot itself,” Benioff said.

“I don’t think that there is a more successful business implementation of artificial intelligence than Einstein,” said Salesforce CFO Mark Hawkins. When customers turn Einstein on in the commerce cloud, “they see double-digit revenue growth above what they were already experiencing.”

The company saw revenue jump 54% year over year during the quarter, helped by acquisition of Mulesoft in a $6.5 billion deal.

Salesforce said MuleSoft will power a “new Salesforce Integration Cloud,” and potentially deliver over 1,200 customers including some majors like Coca-Cola and Unilever.

Salesforce is realizing rewards for a stronger focus on B2B e-commerce technology and services following its acquisition of CloudCraze, and subsequent launch of B2B e-commerce software in June, along with earlier purchases of CallidusCloud, for $2.4 billion in January, and CPQ software firm SteelBrick in 2015 for about $360 million,

“This means, now with Salesforce Commerce Cloud, our customers can provide the same experiences for their B2B business buyers that they do for their B2C consumers, all from a single platform,” said Benioff.

Salesforce further expanded its AI capabilities through acquisition of Datoroma that leverages AI to automatically integrate with different marketing automation applications.

“Of course, Salesforce is probably the number one marketing cloud in the world but there are other marketing clouds as well and there is other marketing technologies,” Benioff said. “Datarama is able to automatically reach out to those and then provide to the marketer automated dashboards and integrated KPIs to give them basically an incredible opportunity to drive their market, that is going to be future growth of our marketing plan.”

Salesforce’s Dreamforce, its premier customer event, starts on Sept. 25 in San Francisco and Benioff has hinted at “amazing” extensions to the platform—and announced Metallica as the lead band.

Updates include High Velocity Sales to simplify inside phone sales, taking data from Einstein and applying it to the sales process, addressing things like contact cadence and content to help convert prospects.

Next, Salesforce CPQ (configure, price, quote) capabilities has updates designed to automate this process and help sales automate the quote and bill creation and even generate automatic renewal when a subscription is involved.

“As you can see, the Fourth Industrial Revolution is well underway here at Salesforce,” Benioff said. “Everyone and everything is more connected than ever before.”


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