Activating Brave: Interbrand’s Best Global Brands 2018


Interbrand Best Global Brands 2018

Now in its 19th year, Interbrand’s Best Global Brands 2018 theme is Activating Brave, which examines the role that brand strength plays in the bold transformation of the world’s leading businesses. The release of the report was announced during the Closing Bell Ceremony on October 2, at the New York Stock Exchange.

Interbrand has announced that Apple, Google and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors.

Interbrand Best Global Brands 2018 NYSE

For six consecutive years, Apple and Google have held the top positions. Apple’s brand value grew by 16% $215 billion, and Google’s brand value by 0% to $155 billion.

Amazon achieved 56% growth and is the third brand to achieve a $100 billion brand valuation, as well being as the top performer among 28 brands with double-digit percent growth.

Microsoft ($92 billion), Coca-Cola ($66 billion), Samsung ($60 billion), Toyota ($53 billion), Mercedes-Benz ($49 billion), Facebook ($45 billion) and McDonald’s ($43 billion) round out the Top 10.

This year’s list features two new entrants and three return entrants. Spotify joins at #92 and Subaru at #100 for the first time. Chanel returns at #23, Hennessy at #98 and Nintendo at #99.

More than half of the Best Global Brands came from five sectors: Automotive (16), Technology (13), Financial Services (12), Luxury (9), and Fast-Moving Consumer Goods (9). Luxury is the new Top Growing Sector in percentage terms (42%), replacing Retail, which continues impressive growth at second (36%). Electronics is third (20%), Sporting Goods is fourth (13%), followed by Financial Services (10%).

The combined total value of the Top 100 crosses the $2 trillion threshold, an increase of 7.7% from 2017. Click here for the complete Top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends.

Interbrand Best Global Brands 2018