Sociality Squared is a New York-based social media agency founded with the purpose of harnessing the power of social media to help brands build loyal communities by increasing their online reach. Helen Todd, Co-Founder and CEO, joined the Brandemonium Conference line up to moderate a panel entitled “How to Keep Your Brand Relevant in a 3 Second World.” She also managed the social media for the branding conference as a whole.
In addition to running Sociality Squared since its formation in 2010, Todd is also an award-winning marketer, international speaker, and an advisor and speaker for SXSW Interactive.
During Brandemonium, Todd sat down with Jamey Wagner, Executive Creative Director at Interbrand, for an interview at brandchannel studio. During this discussion, she covered social media through the lens of its current and future implications for brands.
As an agency approaching nine years of doing business, Sociality Squared has been around since the onset of social media as an industry. Based on her experience, Todd predicts there won’t be much change to the industry in the near term. However, just as social media rose quickly, she questions if social media marketing will even still exist in the long-term.
Todd shares some thoughts around how brands should reach consumers via social channels in compelling wells. She also discusses storytelling, which she states will always remain a key element for social media interactions. However, emerging technologies and changing trends will cause some shifts.
See the full interview from Brandemonium below.