National Geographic has joined forced with Wattpad, a global multiplatform entertainment company for original stories, to raise awareness of the global plastic crisis with a storytelling challenge.
The contest features stories that explore the impact of plastic on the environment with the goal of educating and inspiring the next generation to protect the environment and to further artistic activism.
Planet or Plastic? It's time to make a decision.
— National Geographic (@NatGeo_Asia) October 11, 2018
Extending Nat Geo’s Planet or Plastic? initiative by sharing stories with the hashtag #PlanetOrPlastic, Wattpad users will encourage others to take the pledge to reduce the amount of single-use plastic in their lives, and participants will have the chance to have their stories featured on NationalGeographic.com.
“Eight million tons of plastic flow into the ocean every year, impacting marine life and doing irreparable damage to our world,” said Jill Cress, Chief Marketing and Communications Officer at National Geographic Partners. “Storytelling is among the most impactful forms of advocating for positive change, and by partnering with Wattpad we will engage a passionate, global community of readers and writers to help inspire the next generation of stewards for our planet.”
“At Wattpad, we understand the power of storytelling to raise awareness for social causes,” continued Chris Stefanyk, Head of Brand Partnerships at Wattpad. “Every day we see millions of writers use their creative voices to take a stand for social issues. We are honored to welcome National Geographic to our platform and use storytelling to further educate our community on ways to preserve the planet.”
— Ambassadors (@WattpadAmbs) October 15, 2018
Wattpad’s audience base is 80% millennials and Gen Z, and Nat Geo is targeting this demo with its community of more than 65 million people who spend over 22 billion minutes monthly engaged in original stories.
National Geographic has been educating consumers for 130 years about our world, reaching millions of people in 172 countries and 43 languages every month. NGP returns 27 percent of proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
— BriarPatch Food Co-op (@BriarPatchCoop) May 22, 2018
This campaign, set to inspire the next generation through artistic activism, could make a crucial difference in a growing crisis.