Anne Bahr Thompson—author of “DO GOOD,” which details her pioneering Brand Citizenship® model—inspires business leaders to use brands as a motivating force for change. She was named Trust Across America’s 2018 Top Thought Leader in Trust for her work with this model, which is based on the shift in how people connect to companies due to a change in cultural dynamics
Companies’ focus used to be primarily on the delivering value to shareholders by way of financial growth. Today, people expect a lot more from organizations and their brands. It’s no longer enough to deliver a good or service. People want businesses to step in and do their part to transform society, starting with the consumer on an individual “ME” level before moving outward to a collective “WE.”
During this year’s Brandemonium Conference, Thompson sat down at brandchannel studio with Christine Sech, Interbrand’s Executive Director of Strategy, to discuss this “ME to WE” proposition, the importance of sincerity, and the Brand Citizenship model and its five components.
Watch the full interview below to learn more about embedding purpose into your organization.