Ancestry.com is honoring customers who are descendants of US Medal of Honor recipients, as the country prepare for Veterans Day.
The Ancestry campaign makes its collection of more than 250 million military records available for free to the public through November 12. The collection includes draft cards, service records, and prisoner and casualty lists for military heroes worldwide.
“Ancestry is committed to honoring and sharing the stories of America’s heroes, who come from all over the world,” said Vineet Mehra, executive vice president and chief marketing officer at Ancestry. “We encourage everyone to discover the military heroes in their family, which is why we have provided free access to our unparalleled collection of military records this Veterans Day. Through these records people can uncover the incredible stories that lie in their family’s past, and honor those heroes this Veterans Day.”
Of the 72 living recipients of the Medal of Honor, four earned the award in World War II, five in the Korean War, 51 in the Vietnam War, and 12 in the War in Afghanistan. Two earned their medal while serving in the US Air Force, 50 in the US Army, 12 in the US Marine Corps, and eight in the US Navy.
It’s been 157 years since the Medal of Honor was created. “The President, in the name of Congress, has awarded more than 3,400 Medals of Honor to our nation’s bravest Soldiers, Sailors, Airmen, Marines, and Coast Guardsmen since the decoration’s creation in 1861.”
Visitors to Ancestry will also find information about Wreaths Across America, whose mission is to remember fallen US veterans, honor those who serve, and teach the next generation about the freedoms these sacrifices have secured.
The ad, developed by J. Walter Thompson, begins airing November 8. “I’m particularly proud of our partnership with Ancestry in celebrating the heritage of all veterans. What we’ve made together is a story that carries on through the ages and across mediums,” said Ben James, CCO JWT.
“This work serves to celebrate all veterans and underscores individual connections to those who sacrificed for our country as well as where they came from. The whole team is thrilled to have had the opportunity work with Ancestry and these amazing descendants to help tell this story,” added Jessica Stewart, Creative Director JWT.
Ancestry’s engineering and technology harnesses family history and consumer genomics from billions of historical records, millions of family trees, and samples from almost 10 million people in the Ancestry DNA database.
Additionally, Ancestry is debuting a spot for the holidays featuring Kelly Ripa and her dad Joe as they discover their family’s emigration journey from Italy to the U.S.
One gift. Countless stories. Give #AncestryDNA this holiday season and help your loved ones unwrap their history. Now only $59.
Offer ends 11/21. Excludes taxes and shipping. Get yours here: https://t.co/mG3EASjp2d pic.twitter.com/kpT05aFS6T
— Ancestry (@Ancestry) November 1, 2018