#SaveYourNuts: Mr. Peanut & Others Support Movember Men’s Health


Mr Peanut Movember #SaveYourNuts

With apologies to Gordon Lightfoot and The Wreck of the Edmund Fitzgerald: the males of Movember came early.

Similar to how brands support Breast Cancer Awareness Month in October, the Movember cause—mustaches to mark concerns about male issues such as prostate and testicular cancer—are getting more popular and have begun unfolding in the early days of the month.

Kraft Heinz has rolled out one of the ballsiest, with Mr. Peanut wanting to help men this month. Partnering with the Movember Foundation to Support Men’s Health, Planters is teaching men how to screen themselves for testicular cancer and encouraging men not just to grow a mustache…but to #SaveYourNuts, too.

Mr. Peanut teamed up with Dr. Darien Sutton-Ramsey to create a tutorial video with step-by-step instructions on how to do a quick self-cancer screen. “Many men aren’t sure how to do it,” Dr. Sutton-Ramsey said in a press release. Also, Mr. Peanut and the brand’s NUTmobile will be sporting mustaches throughout Movember, and the character has a fundraising page for men’s health awareness on Movember.com.

Meanwhile, another iconic male mascot, the Jolly Green Giant, also is sporting a mustache.

And Mr. Monopoly, of board-game fame, has “shaved” his mustache for the first time and will now regrow to support men’s health.

“We are all about getting the awareness out there to help men live a longer life, and a key part to that is making sure we have a really strong and well-rounded influence,” Elizabeth Phipps Drewett, director of corporate partnerships for the Movember Foundation, told Adweek“That comes from trying to broker as many partnerships with inspiring, fun, noteworthy and well-known brands as possible, and this mascot opportunity was a really fun one that came to us.”

Another lesser-known brand, BirchboxMan, which has thousands of online subscribers to its e-commerce grooming kits, wants to “sponsor” its customers’ facial hair this Movember and is offering a promotional package.