The Jackson Hole Travel & Tourism Board is using a very modern strategy to help preserve an old mountain.
The organization is asking Instagram users to tag their photos of the region with the words “Tag Responsibly, Keep Jackson Hole Wild,” rather than using the app’s geotagging features to share a precise location.
The goal is to preserve those natural resources and habitats from over-touristing, overcrowding and destruction—while supporting conservation efforts.
— Social Pro Daily (@SocialProDaily) November 19, 2018
“With two national parks at our doorstep and acres of wild spaces, we see this problem firsthand every day,” said Jackson Hole Travel & Tourism Board executive director Kate Sollitt. “We want to share the beauty of Jackson Hole and inspire more people to experience it, but we also want them to join in our efforts to preserve it.”
This first-of-its-kind campaign is part of Jackson Hole’s Stay Wild movement urging locals and visitors to keep Jackson Hole “raw, rugged and wild.”
The strategy, developed with Colle McVoy, uses the famed region as a backdrop for the appeal to travelers to not sacrifice nature’s bounty with selfies and shots that tread on nature in invasive ways: “How Many Likes Is a Patch of Dead Wildflowers Worth?”
When the mountain opens in three days, hopefully, this new campaign will mark the year its preservation as a backdrop for many years to come began.