Set aside blue and red, which obviously have taken on hopelessly political overtones. Or, for that matter, black and white.
Pantone has decided that only the color Living Coral (#16-1546) can rejuvenate us. The company said that its experts have selected the “life-affirming” and “nurturing” shade—sort of a cross between pink and orange—as the 2019 Color of the Year.
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Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019
Concerns about environmental sustainability were a leading factor in the color’s selection, as it evokes undersea coral reefs that are threatened by climate change, the company said.
The way Pantone sees it, its annual color choice since 2000 has become more than some minor assessment of the color that decorators and consumers, artists and fashion designers, are warming to for the year ahead. Now, the company tells us, its selection of the Pantone Color of the Year “has come to mean so much more than ‘what’s trending’ in the world of design, as Laurie Pressman, vice president of the Pantone Color Institute, said. “It’s truly a reflection of what’s needed in our world today.”
Among the problems Pantone sees that would be better if only we’d select the right colors: “online life dehumanizing a lot of things,” as Pressman told AP. “We’re looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good.”
Thus, out of the same impulse, last year Pantone selected Ultra Violet as the Color of the Year, calling it a “dramatically provocative and thoughtful purple shade” inspired by Prince, who died in 2016, and “reminiscent of grape soda.”
The 2017 selection was less opaque, when Pantone selected Greenery, which the brand suggested would “provide us with the hope we collectively yearn for amid a complex social and political landscape” that included the last presidential campaign. For 2016, Pantone picked two colors—a baby blue and a pale pink—citing “societal movements toward gender equality and fluidity.”
For 2019, Pantone suggested, Living Color will offer “comfort and buoyancy in our continually shifting environment.”