‘Avengers: Endgame’ Scores Biggest Trailer Launch Ever


Avengers: Endgame Trailer

Disney’s Avengers: Endgame trailer is breaking records for the most views in 24 hours across its platforms, at 289 million.

Avengers: Endgame starts where Infinity War left off. With Thanos having destroyed half of all life in the universe, Iron Man (Robert Downey Jr.) joins forces with Captain America (Chris Evans) and Black Widow (Scarlett Johansson) to resist.

“To the greatest fans in the world, thank you for being there from the beginning until the endgame and making this the most viewed trailer in history with 289M views in 24 hours!” Marvel tweeted.

The sequel to Marvel’s 2018 hit, Avengers: Infinity War, hits theaters in April 2019 and response to the trailer shows the palpable anticipation.

The new trailer has surpassed previous record-holders: the Avengers: Infinity War with 236 million views and The Lion King‘s 224.6 million over the same time measurement.

Avengers: Endgame trailer metrics were tabulated across YouTube, Facebook and Twitter.

Twitter conversations (549K) also exceeded the 24-hour volume for all comparables, including first content releases for Black Panther (349k) and the previous record-holder, Avengers: Infinity War (389k) as Deadline.com reports.

The franchise is so embedded in pop culture that NASA has joined the fray answering requests to save Tony Stark, lost in space, with earth-bound fans eager to see his fate.

“[Endgame] doesn’t do what you think it does,” co-writer Christopher Markus said. “It is a different movie than you think it is…Also…[the deaths are] real. I just want to tell you it’s real, and the sooner you accept that, the sooner you will be able to move on to the next stage of grief.”

“I think [Infinity War] is a fairly mature movie for a blockbuster. It’s got a lot of fun in it, obviously, but boy, it gets very mature,” adds co-writer Stephen McFeely. “The second one is also mature. We’re going to own these choices, and hopefully surprise and delight you and get you invested. It’s by the same studio, the same filmmaking team. They were written at the same time, shot at the same time. They’re clearly connected, but they are definitely two different movies, one of which is dependent on what happened previous.”

“We broke your heart,” added Markus. “Now we’re going to blow your mind!”


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